2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

A New Dialogue: Your Input Is Changing E-Commerce

#sxsw #yourinput


While the first wave of e-commerce was focused on getting access to products, and the second wave e-commerce was centered around recommendations, a third wave has begun to emerge. Taking the best elements of brick and mortar shops, this new kind of retailer prioritizes fostering a connection with clients and building an audience. Through personalization and content, fashion and design can be driven by technology. Using narrative retailing and user input a brand can simultaneously shape its image and communicate its values while rapidly growing a sustainable client base.


Ethan Song

CEO & Co-Founder

Frank & Oak

Ethan drives Frank & Oak’s overall creative vision. Having lived everywhere from Paris to Vancouver to Shanghai, it has inspired and given him a vision about how people dress and live in our generation. He was interested at a very young age about the relationship between products and people and how they are created and utilized. A man of many talents, Ethan has a passion for storytelling as a general form of expression be it in film, photography or even dance. He plays alto sax.


Hicham Ratnani


Frank & Oak

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