2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Sketchnoting: Move Your Doodles Out of the Margins

#sxsw #sxsketch


ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP19943

Four leaders in the art of sketchnoting, all recognized for their visual note-taking skills are coming together for this 2.5 hour hands-on workshop to teach you the techniques they’ve used for years. Sketchnoting is a visual note-taking process that allows you to capture information more vividly during meetings and events. In this workshop you'll learn:

1. Better internalization and recollection of information through visual thinking
2. How to quickly doodle/sketch people, faces, type and simple objects
3. How to combine the techniques above in real-time to weave together the story that's told in a working session or presentation.

You'll leave this workshop having learned the fundamentals you need to quickly and effectively capture information as it’s shared in the moment -- all in time for your next session.

- None.

What to Bring:
- Just bring your favorite pen and a notebook or sketchpad!



Craighton Berman

Principal & Creative Dir

Craighton Berman Studio

Industrial designer, illustrator, and creative director based in Chicago.


Eva-Lotta Lamm

UX Designer


Eva-Lotta is a User Experience Designer and Illustrator. She grew up in Germany, worked in Paris for a few years and is now based in London, UK where she works as an Interaction Designer at Google.

Previous stations of her career include Skype, Yahoo!, Kahn + Associates as well as freelancing and consulting for various agencies and her own clients.

Besides her daytime mission of making the web a more understandable, usable and delightful place, she regularly takes sketchnotes at all sorts of talks and conferences and has self-published her notes in several books.

Eva-Lotta also teaches sketching and is interested in exploring the area of Visual Improvisation – looking at the parallels between sketching and improvisation to explore how some of the principles from her regular theater improvisation practice can be used to inspire visual work.


Mike Rohde


Rohdesign Studios

Designer. Author of the Sketchnote Handbook. Illustrator of REWORK, The $100 Startup and Little Book of Talent. Husband, father of 3. Coffee!


Patrick Ashamalla

Chief Digital Officer


Patrick Ashamalla was the Founder and Principal of A Brand New Way, a digital interactive firm based in Washington, DC, which was recently acquired by advertising agency, White+Partners. He has joined the agency as Chief Digital Officer.

While the results are ultimately digital, Patrick begins each engagement using pen and paper to capture and sift through all the ideas surrounding a given engagement.

Mashable has described Patrick as an "info-artist" who can "condense one hour of talk into a single page of sketch-filled notes that will blow your mind with their cleverness and info-density."

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil