2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Non-Profit Journalism: Monetize Mission, Not Memes

#sxsw #notmemes

BuzzFeed's rapid rise to ubiquity -- including 60 million monthly unique visitors -- was built on memes and user-generated content with original reporting content built-in.

How can nonprofit news outlets sustain or scale their operations without veering from their mission and the niche audiences they are intended to serve?

Drawing insights from local nonprofit news operations, global trends in online journalism, and innovative models that incorporate events, partnerships, and corporate sponsorships, this panel of strategists and business managers will lay out best practices and future directions for the growth of nonprofit news.

This panel features digital journalism thought leaders from Austin to Boston, alongside on-the-ground business managers and audience growth professionals in local and niche nonprofit news.



Adam Soclof

Assoc Dir of Outreach & Partnerships


Adam Soclof is Associate Director of Outreach and Partnerships for JTA, the Jewish Telegraphic Agency. He coordinates presentations, advertising and marketing for the news agency.

A digital archives enthusiast, Adam has authored more than 350 blog posts for the JTA Archive Blog highlighting events of the 20th century. He was the founding editor of JTA's weekly newsletter, This Week in Jewish History.

Adam has presented at several conferences in the form of game shows, interactive social media campaigns and powerpoint presentations.

Adam hails from Ann Arbor, Michigan.


Jake Batsell

Texas Tribune Fellow

The Texas Tribune

Jake Batsell is spending the 2013-14 academic year at The Texas Tribune in Austin as part of a Knight Foundation fellowship to research best practices in the business of digital news. Batsell is an assistant professor at Southern Methodist University’s Division of Journalism in Dallas, where he teaches digital journalism, media entrepreneurship and investigative reporting. He conducts academic research on audience engagement, media convergence and emerging mobile platforms and is working on a book, Engaged Journalism: Connecting With Digitally Empowered News Audiences, to be published in late 2014 by Columbia University Press. He previously worked as a staff writer for The Seattle Times and Dallas Morning News.


Joshua Benton


Nieman Journalism Lab Harvard University

Joshua Benton is director of the Nieman Journalism Lab at Harvard University, which tries to figure out the future of journalism. Before that he was an investigative reporter, columnist, and rock critic at newspapers, most recently The Dallas Morning News. He paid for pizza and beer in the mid 1990s building websites.


Nicole Hudson

Strategy Consultant

Because Really

Nicole has spent her career applying digital media to products in industries ranging from Broadway to finance to journalism. A Northwestern University grad, Nicole has managed the online brands for shows like Les Misérables and The Phantom of the Opera, worked on web development, ticketing and calendar conversion and ad network development with clients such as the Boston Symphony Orchestra and Lincoln Center and tackled online tools and branding for companies like the New Yorker and Goldman Sachs. On the ad agency side, she oversaw national digital campaigns and one-to-one marketing products for AT&T. She has managed web, print, outdoor and on-air production for TV and radio stations, hotels and real-estate developments. Her 6 years on the business side of the non-profit start-up the St. Louis Beacon have given her a front row seat for the transformation happening in local news and the opportunity that digital platforms bring. She is a co-founder of St. Louis for the Love, an organization that organizes the love focused on this dynamic and innovative city.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil