2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Mentor Session: Rob Gonda

#sxsw #mentoring

Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL to sign up - http://mentor.sxsw.com/mentors/505



Rob Gonda

VP Global Dig & Data

McDonald's Corporation

As creative technical guru, Rob combines his passion for emerging technologies with his keen eye for consumer trend spotting. In his role as emerging technology global lead at SapientNitro, Rob’s marketing vision and technical depth enable translating marketing strategy into technology and vice-versa, choreographing data and marketing technology to enable innovation in customer experience. He is responsible for establishing marketing technology standards, identifying strategic alliances, enabling cross-discipline engagement models and running the marketing innovation lab at SapientNitro.
Rob’s mission is to develop forward-thinking expertise that will ensure clients are always on par with rapidly changing technologies and to maintain SapientNitro’s ethos of evolving.
Rob has almost 20 years of experience in web development and through-the-line marketing campaigns for clients such as Coca-Cola, Chrysler, Unilever, Diageo, Mars, and others. His areas of specialty include strategic planning, technical marketing innovation, strategic integration of corporate Marketing and IT, social and influencer marketing, emerging channels and experiences and product innovation. Before joining the strategy and technology leadership teams at Sapient, Rob was co-founder and chief technical officer at ichameleon/group/.
In addition to his agency work, Rob chairs the digital media council at the Advertising Research Foundation; is part of the creative technology board for the 4A’s; strategic advisor to Adobe; is the former editor-in-chief of the AJAX World Magazine; co-author of the book, “Real-World AJAX: Secrets of the Masters”; a passionate blogger who authors robgonda.com; contributor to various publications such as Advertising Age and Adweek; and a frequent figure on the speaker circuit, having presented at conferences from the senate’s Sergeant at Arms CIO Emerging Technology Conference to SXSW and OMMA.

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