2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Can we beat Dreamworks and Pixar from Argentina?

#sxsw #Messi&HQ3D

Is it possible to compete with Pixar and Dreamworks from Argentina?
I will describe the five years process and challenges we faced to produce the biggest film in South America. How did we succeed in developing a project never done before. From the idea in a bar to producing and releasing “Metegol” ("Foosball") theatrically in over 70 countries, and also our dream of creating an industry in Argentina to produce high quality content to the world.
I will also speak about the freedom we have to create outside Hollywood and how we built a 500 people team from 16 nationalities in Buenos Aires.

- Pitching to an Academy Award Winner Director
- Financing the project (green light)
- Importing hardware vs. Exporting Magic
- Creating a top studio from scratch
- Anxiety management in long length projects
- How to go global with a project coming from Argentina
- Struggling with macroeconomic context
- Creating an Industry, our challenge for the next 10 years



Diego Rosner

Exec Producer


Diego majored in Economics and is a former financial manager who, after working several years in banking and financial sector, decided to start developing and managing artistic and creative projects from Argentina to the world. He founded Maqe production House, L'Orange Gutan and R-Records, among other.
He is Executive Producer at Catmandu and managed successfully a 500 people team during three years to produce Academy Award Winner Director JJ Campanella’s "Metegol" the most important CG movie in the history of South America, distributed by Universal Pictures in over 80 countries and achieving highest grossing opening weekend record in Argentina, and opening San Sebastian Festival’s 2013 edition.
Diego is also Landia’s Head of Content & Digital Development, Diego is generating branded TV, digital and new media original tailor made content to empower brand’s communication.
Diego combines strong background in financial assessment and large-scale project management with extensive experience in film & TV production. He also mentors and coaches entrepreneurs to start up companies in Argentina and has been keynote speaker in different media, production and IT conventions around the world

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