2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Seek Irony


Seek Irony is a Modern Rock group with a unique sound combining Modern Rock and Electronica Dance music, best described by its fans as a mix between a full on live rock show and a massive rave dance party.

Rising out of the burgeoning music scene of Tel Aviv, Israel, and recently taking the big plunge over the Atlantic Ocean with full relocation to their new home base Austin, TX, USA, Seek Irony are poised to become among the first Middle Easterners to bring their U.S. influenced brand of rock and roll to the rest of the world.

Living in Israel is like living everywhere in the world, People from all over come to settle there and it is an amazing mix of cultures. The multi-cultural influences are evident in the bands music. Just like their homeland of Israel, it is music born out of the many influences and experiences of the individual band members into a cohesive and powerful blend of modern and alternative rock with electronica dance music. The bands personal influences of the more electronica and metal sounds of the past couple of decades blend well with the more standard rock genres the band members listened to as young children. And yet, it all comes together into a whole that is made up of relevant, meaningful lyrics set to timeless, haunting melodies.
A couple of years ago, the band appeared to be on the verge of success when California producer Sylvia Massy (Tool, System of a Down) took them into the studio to record their first album. The album however, sat idle while the band dealt with management issues and, even harder, trying to make something happen from Tel Aviv, thousands of miles away. Using the time wisely, the band started writing new material. Since vocalist Kfir Gov and bassist Daniel Strosberg own the premier recording studio in Tel Aviv where they have successfully produced work for many other Middle Eastern bands, the band had the opportunity to record a top quality album even before obtaining a worldwide record deal.
The album, titled Tech N Roll, after the bands signature show-stopper - which has been featured on US national prime time TV on Fox Sports' "The Best Damn Sports Show" program - is a definitive showcase for the bands unique yet commercial sound and appeal.
After 2 short previous trips to the US and years of development and success in Israel, the band felt it was time to take things to a whole new level and move its main operations to the US. After being processed and approved for long term Special Extra Ordinary Talent visas by US homeland, the band had picked Austin, TX, Live Music Capital of the World, to be their new home base in the US. As part of the band's relocation plan, producers Kfir and Daniel have started up a new Austin based recording studio called "Evil Snail Studios", which will be the band's new recording studios in the US, and will also be open for other American acts to be produced by Kfir and Daniel.
During the relocation process, the band had sadly parted ways with its longtime friend and guitarist Eran Muntner, and so was on the search for the right local guitarist to join its crew. After a few months of search, the band finally found its way to Austin's local Grammy Nominated and Progressive Rock Hall of Fame guitar hero Alex Campbell who fell in love with the band's original sound and immediately joined the band.
Armed with a new guitarist, a new album, a unique sound, a crazy live show, and a bigger market to conquer, Seek Irony is ready to unleash its music to the world.

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