2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Come on, Get Appy

#sxsw #getappy

The social aspect of music has been digitalized, and people can easily share songs with their friends via social media or create group playlists with apps. Explore the changes in how people share, discover and consume music thanks to popular music apps, and take a look at how key app developers are leveraging social networks to drive this music revolution.



Ime Archibong

Strategic Partner Mgr


Ime Archibong is the Director of Product Partnerships at Facebook, with drives partner integrations and business opportunities for companies across all non-games industries. Ime's team works with a range of partners, including AirBnb, Apple, Amazon, Dropbox, LiveNation, Microsoft, Netflix, Nike, Spotify and Uber. Prior to joining Facebook, Ime was an Advanced Technology Business Development Professional at IBM, focused on licensing IBM’s global portfolio of storage research technology. Ime started his career at IBM as a software engineer in the Systems and Technology Group, before moving over to the corporate strategy team, and eventually settling in business development. Ime holds a Bachelor’s of Science degree in Electrical Engineering and Computer Science from Yale University and a MBA from the Stanford Graduate School of Business.

Erik Hartwig

Lead Architect



Casey Newton

Sr Reporter

The Verge

Casey Newton is a senior reporter at The Verge, where he focuses on internet companies big and small. Of all the reporters covering Silicon Valley, he is the tallest.

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Music sponsor

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Interactive sponsors

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