2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Baller Status: Sports Brands’ Impact on Culture

#sxsw #Baller SXsports

With the rise of social media, sports and culture are tied together like never before. And there are no lines between where the sports world ends and where the creative world begins. Understanding how culture can influence your brand and being prepared to embrace and amplify the effect is key to standing out and connecting with consumers in today's noisy, social media crazed landscape.
In this session we will discuss how adidas has found success leveraging cultural trends to influence sports marketing and vice versa. And how social media is at the heart of it all. This session is part of the brand new SXsports programming at SXSW 2014.


Jon Wexler

Global Dir Ent & Influencer Mktg


Lia Vakoutis

Head of Digital Strategy - Sport Performance


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