2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

FEEDing the Future: The Power of Social Business

#sxsw #FEEDFuture

Purchasing a FEED product is one way to make a difference, but how can FEED motivate its followers to move the needle on ending world hunger in an even more massive way? How can other social good organizations translate a buyer's purchase decision into a new found passion for their company's mission? CEO and Founder of FEED, Lauren Bush Lauren, talks about the undeniable power of conscious consumerism and the growing demand for giveback products, but also reveals how her social business will continue to grow in popularity in the coming years. Sustainably breaking cycles of poverty = FEEDing the Future.



Lauren Bush Lauren

Founder & CEO


Lauren Bush Lauren is the Founder and CEO of FEED, a social business whose mission is to "Create Good Products that Help FEED the World." After traveling around the world with the UN World Food Programme as a student, Lauren was inspired to create a consumer product that would engage people in the seemingly overwhelming fight to end world hunger. In 2005, she conceptualized the idea for FEED by designing the initial FEED 1 bag which, when purchased, feeds one child in school for one year.

In 2007, FEED was founded. Every product sold has a measurable donation attached to it and, to date, the social business has been able to provide over 75 million meals globally through the WFP and Feeding America. FEED has also supported nutrition programs around the world, providing over 3.5 million children with Vitamin A supplements through UNICEF.

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