2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Connected Fitness 2.0: Shaping Healthy Behaviors

#sxsw #fitfuture

With the explosion of wearable devices, the quantified self is not just for data junkies anymore. Connected fitness starts with tracking activity and collecting data. It raises our awareness and helps us get off the couch. But how can we use this information to truly change behavior? The addition of personal goals and social challenges has added an inspirational element to the mix, and the next generation of connected health is moving from simple data analysis to personalized prescriptive actions. This session will explore the most effective ways to educate users on what their personal data means, methods for turning that data into actionable insights, and how technology is hacking human motivation.



Arthur Markman

Professor of Psychology & Mktg

The University of Texas at Austin

Art Markman is a professor of psychology at the University of Texas, director of the Program in the Human Dimensions of Organizations, and author of Smart Thinking, Smart Change, and Habits of Leadership.


Christopher Glode



As General Manager, Chris is responsible for the Consumer line of business including the MVP subscription, mobile purchases, and all digital and physical goods offered by MapMyFitness. Chris has a deep background in mobile product, marketing, and location based applications. Chris joined MapMyFitness in 2010, after serving as head of Product Management at Useful Networks (a Liberty Media company). He spent the first 6 years of his career at Accenture, after graduating from Colorado College in 1998, and is based in Denver, CO.


Martha Wofford

VP, Head of CarePass


Martha Wofford leads Aetna’s company-wide CarePass platform, delivering simple solutions to help consumers navigate the healthcare system. The program reports into Aetna’s Chairman and delivers an ecosystem of apps powered by an open, digital platform, enabling consumers to control their data and manage their whole health. It also supports a developer community, to unleash their creativity in creating consumer solutions.

Prior to her current position, Ms. Wofford served as Head of Product and Strategy for Aetna’s Middle Market, Small Group, Individual Pre-65, Medicare, Student Health, Voluntary and Direct to Consumer businesses. Immediately prior, Ms. Wofford served as the General Manager for the Northeast Region for Aetna’s Consumer Segment, with full accountability for Profit and Loss. In that role, she was presented the top General Manager award for her performance. In addition in 2008, Ms. Wofford won the Aetna Chairman’s Leadership Excellence award for her contributions to the company.

From 2005 to 2009, she also had accountability for Aetna’s Direct To Consumer sales capability, on a national basis. Ms. Wofford joined Aetna in 2005 as Head of Business Development for Medicare to help lead the Prescription Drug Plan business and build Aetna’s national distribution capability.

Prior to joining Aetna, Ms. Wofford was a consultant with Booz Allen Hamilton from 2000 to 2005, focusing on growth strategies in the healthcare and media industries. She served in the Clinton Administration for six years in communications and legislative positions in The White House, USAID and USEPA. Ms. Wofford received an M.B.A. from the Kellogg School of Management at Northwestern University where she focused on Strategy and Managerial Economics, and a B.A. in History from Swarthmore College.

She resides in Hatfield, MA with her husband and daughter, and is a health enthusiast.


Tim Roberts

VP, Interactive & Design at Fitbit


Tim is responsible for product management and design of the Fitbit digital experience, including the web, mobile, desktop, firmware and API user experience. Tim has spent the past 16 years crafting technology products. He was the founder and CEO of Infectious, a crowd-sourced, print-on-demand platform, and has been a founder or executive of such projects as Twitter/Odeo and Bigstep. He has also made some good looking products at places such as Yahoo!, Netscape, Organic Online, T/Maker, and Lotus. Tim has a BA from Vassar College. When not sedentary in front of a computer or in meetings, he loves taking his Fitbit out for long runs on the hilly trails around the Bay Area. The Fitbit likes that.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil