2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Mobile Advertising Needs a Paradigm Shift

#sxsw #mobileads

Our cell phones are literally an extension of us. We rely on them to keep us connected to friends, colleagues and the online community we've never even met. They tell us where to shop, where to eat, where to drive, when to sleep, when to wake and we never leave home without them. Ever. We are emotionally connected to our mobile device. No matter what we need, there’s an app for that…and an ad for that. An ad that is untimely, irrelevant and just plain annoying. It's time for a paradigm shift in Mobile Advertising.
As the platform with the largest location based social graph in the world, Banjo has tremendous insight to understanding mobile behavior. People post to different networks depending on where they are, what they are doing and who they are with. This also varies greatly by city, region, country, and even time of day.
Join Damien Patton from Banjo and Asif Khan from The LBMA as they reveal surprising insights and statistics from mobile behavior around the world.



Asif Khan

Founder & Pres


Asif, is a veteran tech start-up, business-development and marketing entrepreneur with more than 15 years experience. He is currently focused on working as a consultant, educator and speaker to the location-based marketing services community.

Prior to launching The LBMA, Asif has worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, Communispace, BestBuy, American Airlines, ScotiaBank, and Sears. You can listen to Asif’s weekly podcast - This Week In Location-Based Marketing every Monday at 10am.

An avid technology evangelist, Asif also holds degrees in economics and management sciences from the University of Waterloo, and can be found on Twitter at: @AsifRKhan.


Damien Patton



Damien Patton, Banjo Founder and CEO, is a serial entrepreneur whose zest for life and passion for problem solving is the hallmark of everything he does. Before dominating hackfests and leading innovative technology teams, Patton put his talents to use in some vastly varied disciplines. He served in Desert Storm, was the Chief Mechanic of the Lowe’s racing team in NASCAR and even dusted for prints and collected DNA as a crime scene investigator.

Patton was inspired to create Banjo when he missed connecting with a former military buddy. They both made social posts about being at Boston Logan airport (just 2 gates away), but since they were on different networks they didn’t know the other was there until it was too late.

Banjo gives you an on the ground view of what’s happening anyplace, anytime and has been called one of the most powerful and sophisticated location based technologies today. Banjo has been featured as the App of the Week in both iTunes and Google Play, is used in 194 countries and is in 14 languages.

A trailblazer in the industry, Patton speaks frequently at conferences on subjects ranging from social, mobile and location-based technology to entrepreneurship and agile development. As a recognized leader in location and privacy, Patton was recently chosen by the FTC to address Privacy Commissioners from around the world at their annual meeting in San Francisco.

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