2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Tweet & Protect: Humanizing Authority with Social

#sxsw #tweetwatch

For decades, the fear of Big Brother has made citizens wary of the ways authorities use technology, skeptical of prying eyes and the invasion of our privacy.
Ironically, the proliferation of social media is turning that notion on its head. Now, we voluntarily expose ourselves online, using our smartphones to record and share every moment across social networks, using these same channels to watch and ‘monitor’ others. There’s a little bit of Big Brother, it turns out, in all of us.
Social media and real-time sharing culture is also changing the way citizens interact with authorities. Law enforcement officers are becoming increasingly aware of the power of online media, and actively using these channels to soften their image, give transparency to their actions, and enlist the help of citizens. From skateboarding mounties in Canada to reporters live-tweeting their own arrests, technology is changing the relationship we have with police in remarkable new ways.



Ashley Jane Brookes

Sr Brand & Content Mgr


Ashley Jane Brookes is the marketing lead for HootSuite’s brand and content strategy, with a focus on enterprise business and client success. Since 2010, Ashley has helped build the marketing efforts for the company which has seen growth in excess of 7 million users worldwide.
Her speaking experience for HootSuite includes various presentations on Best Practices for Social Business as well as the World Summit Awards in Cairo where she spoke about social media’s role in the Egyptian Revolution. Outside of work, she can be found mountainside or oceanside, depending on the season, and partakes in sushi all year round. Ashley has a B.A. in Art History from the University of British Columbia.

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