2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

You Can Sell, But You Can’t Hide

#sxsw #myHearsay

Social media has changed the game for salespeople, who can no longer survive without adopting new technologies. Today’s buyer is more informed and more connected than ever before, and this change has forced salespeople to adapt or become obsolete. In this session, Jason Suen and Patrizio Spagnoletto, leaders in the world of social business, will walk through the changing landscape of the connected buyer, and discuss the why and how salespeople have to step up their game.


Jason Suen

Dir, Global Customer Success

Hearsay Social

With ten years of B2B technology experience, Jason has focused on enterprise software-as-a-service (SaaS) and the customer experience. He was an early player in SaaS Customer Success at Salesforce.com, where he spent five years working with customers from SMB to the Fortune 500. His prior work includes financial services, telecom, and consumer startup worlds. Jason currently runs Global Customer Success & Support at Hearsay Social where he leads some of the largest deployments across tens of thousands of users in financial services and insurance.

Patrizio Spagnoletto

Head of Digital

Farmers Insurance

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil