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Cisco Adler is a Singer/ Songwriter/ Producer with Top 40 hits and a worldwide community of fans. He is also the head of the record label that is re-writing the rules of the game. Entertainment marketing and the music business have been a part of the Adler name for generations and Cisco is poised to take the institution of the traditional record label into an entirely new realm. With a firm understanding of lifestyle and what is ahead, Adler has used this insight to pioneer many categories. Leveraging talent, relationships, and the quintessential California vibe, Bananabeat will be the new model that puts artists, fans & brands in the same room connecting and building in a genuine way. The Bananabeat way.