RiFF RaFF aka JODY HiGHROLLER, the 25 year old phenomenal Phenom born in Sweden, then raised in the USA in Texas, Arizona, and now Hollywood, is a lucrative luxury outlandish non-comparable Neon Icon. He has emerged from ALL stereotypes, all expectations, and has gone above and beyond anyone could imagine. His styles, fashion sense, vocabulary, acting skills, expensive & lavish luxury lifestyle have put him in his own category. The rapper’s first album, set to be released Spring 2013 on Diplo’s Mad Decent record label, will include artists such as Skrillex, Snoop Dogg, Wiz Khalifa, Mike Posner, Justin Beiber & more - making it one of the most anticipated albums of the year.