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Mentor Session: Amy Mcilwain

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL to sign up -


Amy McIlwain President Financial Social Media

Entrepreneur, author, speaker, and worldwide connector, Amy McIlwain is internationally recognized for radical new ways of approaching PR, marketing, advertising, and customer service within the financial service industry.

Author of the best selling book, The Social Advisor: Social Media Secrets of the Financial Industry, Amy has appeared live on ABC, NBC, CBS and FOX as a social media expert. Her content has been featured in several top financial industry publications, media outlets, blogs, books, and websites including the Wall Street Journal, Financial Times, InvestmentNews, AdvisorOne, ProducersWeb, Ignites, FundFire and more.