Distribution & Ticketing 2.0
When Louis C.K. released his comedy special "Live at the Beacon Theater" by himself on his website for $5, it was little more than a cautiously optimistic experiment. In just 12 days, it reaped more than $1 million. Already among the most respected stand-ups in the country, Louis was suddenly a new media trailblazer, too, by setting a new precedent for how to distribute content.
Comics Aziz Ansari and Jim Gaffigan have since similarly released albums online. C.K.'s gambit to sell tickets to his comedy shows himself paid off, too, because after just 45 hours his tour sold 100,000 tickets with $4.5 million in sales. In this panel, Scot Richardson and Nick Nuciforo will discuss this breakthrough in direct-to-fan marketing and whether self-distribution is worth the risk vs reward. The conversation will delve deep into the future of distribution and ticketing, and what this means for the entertainment industry as a whole.