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Making It Rain in Non-Techy Markets

#sxsw #makeitrain

Forget the enterprise vs. consumer debate: The not-so-tech-savvy markets are the biggest opportunities in tech.
Consider dotloop, a company on a mission to eliminate paperwork in real estate, an industry with a median agent age of 57. Or ServiceMax, a company that’s built on and brings technology and iPads to technicians who drive around in white vans, fixing everything from plumbing to multi-million dollar medical device equipment. Or Tibbr, a social collaboration platform that’s wildly popular in, among other places, Australia, where less than 50 percent of the population uses Facebook (amazingly).
These companies, led by some of the most seasoned, pedigreed people in the technology industry, have found a niche by bringing much-needed technology to industries that have gone without for too long. In this session, learn how to see beyond the SoLoMo hype to opportunities beyond the tech bubble.



Ben Kepes Diversity Limited

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest
extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as
articulating technology simply for everyday users.

Dave Yarnold CEO ServiceMax

Dave Yarnold is CEO of ServiceMax, the award-winning creators of the first and only complete suite of cloud-based, mobile and social field service applications.

A veteran in the SaaS and field service industries, Dave has contributed to the success of some of the fastest growing companies in the enterprise software business during the past two decades.

Prior to becoming CEO of ServiceMax, Dave was the VP of global sales at SuccessFactors. During his tenure, sales grew from $5 million in 2003 to well over $100 million in 2007, when SuccessFactors joined the public markets and became one of the first public SaaS companies. Prior to SuccessFactors, Dave was SVP of Global Sales at Extensity and the VP of North American Sales at Clarify.

Joelle Senter VP, Customer Operations & Market Dev dotloop

solutions driver | strategist | customer advocate

Joelle Senter is the VP of Customer Ops & Market Dev at dotloop, a leading collaboration software founded to solve the painstaking real estate transaction-peoplework not paperwork. She brings an intimate knowledge of the real estate industry and hunger for technology, spawned in her history as a successful real estate franchise owner, investor, technology mentor and consultant.

Prior to joining dotloop, Joelle was the catalyst of the Keller Williams Realty's eEdge complete lead-to-close initiative, serving as the Director of e-Strategy. There she lead product, support and training as the the company created the first such company-wide asset in real estate achieving the Inman Most Innovative Real Estate Website or Service 2011.

Joelle is a firm believer that technology products should work for you, and not the other way around. That's why she has her hands in the customer experience at dotloop, making sure the products are as simple, clean and efficient as promised to be. Real solutions for real people.

Ram Menon Pres of Social Computing TIBCO Software Inc

Ram Menon is responsible for TIBCOs Social Computing Division. He guides the product strategy, business development, marketing and engineering for TIBCOs social platform, tibbr, which is changing the way people work. In a short span of two years since its launch, tibbr has 1.3 million paid users and is deployed in over 100 countries. Ram has been with TIBCO since 1999 and, prior to his current role, served as Executive Vice President and Chief Marketing Officer. In his early years at TIBCO, he served as Chief Strategist responsible for new product strategy and emerging vertical markets. Prior to TIBCO, Ram was with Accenture, a global consulting firm where he specialized in supply chain and e-commerce strategy, consulting with Global 1000 companies.