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Using Your Online Network to Get a Job #IRL

#sxsw #ajobIRL


We’ve all digitally stalked hiring managers before: followed them on Twitter, sent a Facebook friend request, liked their Instagram photos, Highlighted them, sent an InMail. But, does it actually work, and how do hiring managers perceive this? There is also that awkward moment when you have a digital-turned-#IRL run-in with a hiring manager you’ve been creeping on. Should you introduce yourself as your alter ego, tinyrobots512, or pretend you don’t know them, or should you spew out all of their recent tweets to prove your interest? What is appropriate, and do they even care about tinyrobots512? We’ll discuss how to build an irresistible digital persona – one that transcends digital relationships into jobs and new hires #IRL. Additionally, we will provide tips on how to stalk yourself and co-workers to glean insight on job satisfaction, predict turnover, and determine if the potential job or new hire is a good match.


Jocelyn Lai Talent Acquisition Mgr GSD&M

Jocelyn has worked with, interviewed and hired hundreds of professionals, ranging from interns to SVPs. She is experienced in digital marketing, multicultural media, business development and human resources at a range of organizations: JCPenney, T3, LatinWorks and Starcom MediaVest Group.

Her efforts have been recognized by The University of Texas at Austin, the Austin AdFed, American Advertising Federation, American Association for Advertising Agencies, Association of National Advertisers and agencies overseas.

Jocelyn has a B.S. and M.A. in Advertising from The University of Texas at Austin. Outside of work, Jocelyn enjoys kickboxing, outdoor adventures and tacos.

Justin Gignac Co-Founder Working Not Working

Justin is an award-winning freelance art director with over 10 years experience at ad agencies around the country. In 2012, he co-founded Working Not Working, the real-time network that connects top freelance creatives with agencies and companies looking to hire them. Our client list is made up of over 60 of the most creative companies in the world – including Google, Wieden + Kennedy, Mother, Droga5, Razorfish, R/GA, Radical Media and the NY Times. 8 of the 10 agencies named to Ad Age's Agency A-List are Working Not Working members.