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The 94 Elements Project


There are 94 naturally occurring elements, from hydrogen to plutonium. Their stories reveal the intimate details of our lives, our relationships with our natural resources, and the patterns of our economies.

94 Elements is a global cross-media filmmaking project, producing a unique collection of human stories by award-winning filmmakers, developers, designers and the project's own community - a unique and playful combination of film, gameplay and interactive work exploring the endless ways the elements touch our daily lives.

The SXSW 94 Elements session will dig into the ideas behind the project, screen new films (including a world premiere for SXSW!), and preview new interactive work built around visualizing the data about how we use the elements.


Angus Keith Dir El Mysterioso

Graham Holt Dir El Mysterioso

Graham Holt is one half of award-winning digital studio El Mysterioso. Before El Mys, Graham spent over a decade as a creative developer at a number of digital and marketing agencies. His extensive experience covers accessibility, information architecture, user experience and interaction. Graham directs the front-end visual and interactive output of El Mysterioso. This will be his second appearance at SXSW, his long-defunct indie rock band played at the 2005 Music event. He hopes to come back next year and talk at the Interactive event to complete the set.

Founded in 2008 with fellow industry veteran Angus Keith, El Mysterioso takes a creative approach to helping their clients make the most of digital; creating websites, bespoke software and campaigns that combine beautiful design with equally beautiful technology.

El Mysterioso has worked with a number of high profile clients such as the BBC, Intel, Gap, Range Rover, Tate Modern, Mulberry, Ladybird, RIBA and Virgin Media. The Company also works with many other arts and public sector clients. In 2012, El Mys was awarded a webby for its development of Intel’s The Chase HTML5 experience, in collaboration with Nexus Productions.

Mike Paterson Project Dir PFILM

Mike is an award-winning filmmaker and producer based in London. He began his career in broadcast fiction production at the BBC and Channel 4 in the UK before working in Asia and the former Soviet republic of Georgia as a journalist and educator. He returned to the UK, establishing himself as an independent non-fiction producer and director. He founded PFILM in 2008 to explore new media opportunities for documentary.

PFILM's previous projects include the critically acclaimed Colliding Particles series, a 4 year project following a team of particle physicists hunting the Higgs particle at the Large Hadron Collider at CERN in Switzerland. Mike is a visiting lecturer in film production at UK universities and his films have been broadcast and screened worldwide. He is the recipient of a People Award from the Wellcome Trust and a Science in Society Award from the STFC.

Sarah George Worthy Entertainment