This is the archived SXSW 2012 schedule. Please see the current schedule here.

The Sony Club @ Red 7

The Sony Club @ Red 7 welcomes some of the best labels and artists of the
music festival on two stages, including; Sub Pop Records, ATO Records and a
curated evening by Last Call with Carson Daly. Listen to SXSW tracks on
the Last Call premium channel on the Music Unlimited service. Visit the
Sony Club beginning March 8th and get your hands on PlayStation®Vita, the
hottest new high definition portable gaming experience. Brought to you by
the Sony Entertainment Network.

Our Awesome 2012 Sponsors