This is the archived SXSW 2012 schedule. Please see the current schedule here.

Hype Machine’s Hype Hotel


The Hype Machine is the world's music blog hub. Hype Hotel, presented by Feed The Beat, brings Hype Machine to life in Austin, making it the spot to hear the new music everyone is talking about. Featuring lineups curated by Aquarium Drunkard, My Old Kentucky Blog, Gorilla vs Bear, I Guess I’m Floating, Nialler 9, No Modest Bear, Yours Truly, Song by Toad and CreamTeam. Visit to learn more. Open March 14-17 from 1-7 pm daily.

Our Awesome 2012 Sponsors