Canon is proud to be a part of the 2012 SXSW Film Festival by hosting a nine-day lounge at the Driskill Hotel for all to enjoy. The lounge is designed to celebrate Project Imagin8ion, the first photo contest to inspire a Hollywood film. After receiving 96,362 photo submissions, the Winning eight were chosen by Ron Howard, setting the stage for his production, "when you find me," shot on the new Canon Cinema EOS C300.