This is the archived SXSW 2012 schedule. Please see the current schedule here.

Afternoon Event - Canon Lounge at the Canon Imagination Screening Room


Canon is proud to be a part of the 2012 SXSW Film Festival and inspire all filmmakers to imagine more. That was the story behind Project Imagin8ion, the first photo contest to inspire a Hollywood film. After receiving 96,362 photo submissions, the Winning 8 were chosen by Ron Howard, setting the stage for his production, "when you find me," shot on the new Canon Cinema EOS C300.

Our Awesome 2012 Sponsors