This is the archived SXSW 2012 schedule. Please see the current schedule here.

DJ Scratch


For over two decades, DJ Scratch has been everyone’s favorite DJ's favorite DJ. Acknowledged as one of the greatest DJs of all time and honored in The Source Magazine as a Hip Hop Icon. On July 2, 2010 DJ Scratch was crowned the title "Jam Master" by DMC of RUN DMC.
Scratch is the man who provided the flamboyance to EPMD, Jay Z & P Diddy's stage shows. Throughout the years, Scratch drove audiences into frenzies with visual and technical routines far beyond mortal DJs. One of his most famous routines is cutting Big Daddy Kane's "Friday the 13th Imma Play Jason" line as he emerges from beneath the turntable set wearing a hockey mask. Various DJ routines & turntable tricks created by Scratch over the past 20 years are still being done in honor of DJ Scratch by some of the biggest DJs today like Kid Capri & Funkmaster Flex.
Shortly after winning the New Music Seminar Battle for World Supremacy DJ Championship in 1988, he joined the RUN DMC “Run's House World Tour.” Befriended by the late Jam Master Jay (“JMJ”) of RUN DMC, JMJ mentored Scratch & converted him from a raw battle DJ to an all around performer & showman. In exchange, Scratch taught JMJ DJ solos that he performed in RUN DMC shows ever since. When the tour ended, JMJ recommended Scratch to EPMD, who needed a DJ with flair. After EPMD witnessed the DJ phenomenon do tricks at their first show, they hired Scratch on the spot. The rest is history.
Scratch was the Resident DJ for nationally broadcasted TV shows "Hip Hop Hold 'Em", “Uptown Comedy Club" and B.E.T.'s "Rap City The Basement". Scratch’s film credits include "Juice", "The Original 50 Cent", "Backstage", "Fly By Night”, "Rhyme & Reason" and Spike Lee's controversial film "Bamboozled”. In addition, Coca Cola commissioned Scratch to produce & feature in the worlds first DJ commercial, "3 DJs”.
Having mastered the art of DJing, Scratch started to pursue his second love, producing. He has produced such hits as the New York Anthem "NY Shit" by Busta Rhymes, EPMD's "Rampage", LL Cool J's "Ill Bomb", 50 Cent's "50 Shot Ya", and a long list of Hip Hop Classics. Scratch's accolades include the 3 Grammy nominations and over 40 Gold and Platinum Awards to his credit which makes DJ Scratch responsible for the sale of over 30 million albums to date.
Currently, Scratch has launched a Facebook style interactive visual Radio Show ( ScratchVision is called "The Playground Of Legends" because of the long list of Legendary DJ's & Artists that are members of the site. DJ Premier, Red Alert, Kid Capri & a long list of other incredible DJ's have performed on ScratchVision.
Scratch has always preached to the new generation of DJs that in order to become a complete DJ, you must "crawl before you walk”. Therefore, a DJ must learn to mix & blend before you learn to scratch and cut. By learning in this order, you will have the ability to master all sectors of DJing.

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