This is the archived SXSW 2012 schedule. Please see the current schedule here.

We Present: "The CYPHER"


"SOUTH BY SARAH tribute to Hip-Hop"
Austin, TX March 1, 2012- Sarah West (ISW Cypher) is proud to partner this year with presenter's The Source Magazine and All About Us Records to bring you this Official SXSW Showcase for 2012. "South By Sarah tribute to Hip-Hop" will be held Thursday, March 15th at Malaia World Lounge from 10PM-2AM. Powered by NuFace Entertainment, the 4 segment show will feature an 8 artist cypher spun by Statik Selektah with a lineup that includes festival and blog favorites; Jon Connor, Cory Mo, Rittz, Lady Te, Jarren Benton and Grady The Great and Donny Goines. An "Evolution of Hip-Hop" mix set performed by DJ Jelly, a showcase including Pac-Div, Termanology, Ghost Da King and R.E.K.S. and a closing headliner performance by EPMD and DJ Scratch.

"this show was structured to be the opening ceremonies of hip-hop for this years festival..Statik Selektah and these 8 cypher artists are going to give you a 16 bar message revealing who they are as MC's and what they came to Austin to do..Jelly's set represents the artists and records who took their stories from the streets to the charts, all while creating and shaping the genre we love..the showcase set offers a multi-coast sampling spanning from West Coast's own Pac Div, through Chicago's Ghost Da King, landing on East Coast greats R.E.K.S. and Termanology. No honorable stage would be complete without a legendary headliner and their equally heroic DJ, so to satisfy all homage and feelings we're giving you EPMD with DJ Scratch..and cupcakes, yes there will be cupcakes". - S.West

"South By Sarah West"
Thursday, March 15th at Malaia World Lounge (300 E. 6th Street) 10PM-2AM
Sponsored By: The Source Magazine
Presented By: All About Us Records
Powered By:NuFace Entertainment
Hosted By: Sarah West * Hustle Simmons * Fort Knox
Spun By: Statik Selektah & DJ Jelly
Cypher; Jon Connor, Cory Mo, Rittz, Lady Te, Jarren Benton, Grady The Great, Donny Goines and more..
Showcase: Pac Div, R.E.K.S., Termanology, Ghost Da King
Headliner: EPMD with DJ Scratch

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