San Francisco’s The Soft White Sixties are a hard-driving, original Rock & Roll band that delivers R&B grooves and pop hooks with the transformative power of raw Soul.

They have been described as "a perfect mix of on the side of a railroad track blues and early seventies psych-meets-arena-rock" (Owl Mag) and likened to "a feast of Hamm’s ale and cheap cigarettes on the porch with Duane Allman and Dan Auerbach" (Sacramento Press).

Formed in 2008 by Mexican-American singer-songwriter Octavio Genera, The 'Sixties were founded with powerhouse rhythm section Joey Bustos (drums) and Ryan Noble (bass/vocals) — both former members of internationally touring band Link 80 — then joined by former radio personality Aaron Eisenberg (guitar/keys) and Midwest-born singer-songwriter Joshua Cook (guitar/vocals).

These five comrades-in-harmony have generated a devoted following through sold-out shows at The Bay Area's best-known venues such as Cafe du Nord, Bottom of the Hill, The Rickshaw Stop, Slim's, and the Independent. In early 2011, The ‘Sixties headlined a sold-out show at The Great American Music Hall, opened SF's NoisePop festival, played at SXSW, and released an EP recorded at Sacramento’s The Hangar (known for The Morning Benders, Vetiver, Kanye West, Cake and others). The EP was mixed by Andy Freeman (who mixed Eisley’s Warner Bros debut) and followed by a sold-out release show at San Francisco’s Rickshaw Stop at the end of April. The Soft White Sixties then made summer festival appearances at both the Harmony Festival and High Sierra Music Festival, sharing the stage with national acts like The Flaming Lips, My Morning Jacket, Dr. Dog, Primus, Edward Sharpe & The Magnetic Zeros, Delta Spirit, Grace Potter & The Nocturnals, and others. Most recently, the band hit the road for a two week tour of the west coast and finished recording another EP, set for release this Spring.

"The Soft White Sixties look like they belong on a bigger stage."
- Michele McManmon, SF Examiner

"Maximum R&B is what was used to describe The Who back in their prime, and Bay Area boys The Soft White Sixties are prime candidates to take that description as their own...the quintet are laying down a sinfully soulful rock sound that always goes down smooth."
- Andrew Pohl, Noise Pop

"Attendees who bump the seminal Nuggets garage rock compilations might suggest that a concoction of fun-loving, acid-tinged soul and bluesy guitar-rock co-indicates, on paper, gleefully chaotic and uneven musicianship. Perish the thought: the Sixties mold their muse into a modern soul-rock machine via a tight performance unencumbered by the large accompanying volumes of booze...Beyond the swamp-rock odes and sunny psychedelic blues, these guys were obviously having fun getting their work done."
- Mike Orne, SF Weekly