This is the archived SXSW 2012 schedule. Please see the current schedule here.

JC Brooks and the Uptown Sound

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Listen to Everything Will Be Fine

In his 1970 Playboy Interview, Ray Charles described soul as "people who do things from the heart." In performance and on record, it is undeniable that JC Brooks & the Uptown Sound are 100% soul. With a sound that calls to mind the melting pot Chicago Uptown neighborhood they’re named for—a meeting of Otis Redding and the Stooges—JC Brooks & the Uptown Sound get crowds twisting and writhing on the floor, something that’s been sorely missing from live music.

On Want More, JC Brooks & the Uptown Sound’s first album for Bloodshot, the charismatic Brooks erupts with raw emotion, harnessing the Uptown Sound’s post-punk reimagining of JB’s moves and MG’s grooves to unleash pure and uncompromising soul music ranging from sweaty on-the-one workouts ("I Can See Everything"), dance-punk booty shakers (the title track "Want More"), garage rock thump humps ("Baaadnews"), and aching R&B ballads ("To Love Someone (Who Don’t Love You)") without a missed step in between. JCBUS are not just another throwback group; they came to be during an age of war, envisioning an aggressive dance music with lyrics that dig deeper and hit harder than the usual "baby, baby" fare.

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