This is the archived SXSW 2012 schedule. Please see the current schedule here.

Shorties Session: Licensing for Musicians

#sxsw #licensing15s

Working musicians want to know how to tap into the potentially lucrative licensing market, so we've gathered three renowned players to discuss different aspects of licensing, geared towards helping musicians. From basics on how licensing works, tricks/tips on accessing that market, to who musicians can look to help them facilitate these connections - all topics that our attending musicians will find useful and walk away better informed about how to use licensing to their advantage.


Danny Zook Alien Music Services

DANNY ZOOK is CEO and founder of Alien Music Services. Danny has been in music publishing for 18 years, starting as a teenager with Nashville producer Chuck Howard (Leeann Rimes) and later working for independent publishing legend Bill Lowery. After leaving Lowery he toured the US for four years with '90s underground rock group The Drugs. He went on to run Dallas Austin's publishing company for eight years. Presently, Zook is the General Manager for Cee-Lo Green's Radiculture Records and God Given Music Publishing, along with running his own company Alien Music Services, which clears samples for about 40 releases a year and handles publishing administration for writers and producers from every genre of music." Danny has an incredible brain for this business," says Cee-Lo.

Marcus Peterzell Exec VP, Ent Ketchum Sports & Entertainment

Marcus is a seasoned veteran in the entertainment marketing business whose skills and relationships. have been invaluable to companies looking to market their brands through entertainment channels. Marcus started his career in concert promotion where he promoted over 80 arena shows in five markets. Peterzell then moved into television producing numerous music network/cable TV series for outlets including Cinemax, Lifetime, USA, Viacom, and MTV. Marcus then served as The Cure’s U.S. manager representing them for four platinum records, a sold out stadium tour, and served as executive producer of their feature film “Show”.

Marcus was then recruited by Omnicom and named co-president of their leading entertainment marketing agency AWE (merged into GMR Entertainment). There he creatied entertainment strategy platforms for over 40 leading brands including Nokia, Jagermeister, Verizon, Blackberry, Candies, Philips, Jeep, and JC Penny. Marcus then joined DDB’s Fathom Communications as the company’s MD of Entertainment Marketing where he was responsible for executing entertainment marketing programs for Johnson & Johnson, Universal Music, Blockbuster, Twix, Clorox, McAfee, and Gatorade.

Marcus was then recruited to join Ketchum’s entertainment practice (KSE) as EVP of entertainment. In this role Marcus works with the entertainment team to create entertainment marketing programs across Ketchum’s roster of clients. Marcus also serves on the national board of T.J Martell, one the music industry’s premier charity organizations.

Ron Broitman SVP, Head of Synchronization Warner/Chappell Music Inc

Our Awesome 2012 Sponsors