In 1999 Alexander founded San Francisco consumer technology company Jawbone (Aliph) with college friend Hosain Rahman and continues to serve as its Chairman. As Jawbone’s founding CEO, Alexander directed the development of Jawbone’s core products and built the defense business with DARPA. In 2004 he launched the first Jawbone headset to critical acclaim, followed by the industry-changing Jawbone Bluetooth headset in 2006. Today, Jawbone is the world leader in mobile lifestyle products including Jawbone Icon & Era headsets, the Jambox speaker and UP personal health solutions. Jawbone is one of the most highly valued private consumer electronics companies in the world, with approximately 100,000 points of sale globally.

In 2010 Alexander returned to London to create State (state.com) with his brother Mark Asseily. State is a global opinion network founded on equitable principles; a platform for people anywhere to get counted for their opinions and connect to the world instantly through them.

Alexander was born to an Anglo-Russian mother and a Lebanese father. His parents relocated permanently from Beirut to London in the midst of the Lebanese civil war and Alexander completed his schooling in England before attending Stanford University in California. At Stanford, he received a BSc. in Product Design and a MSc. in Mechanical Engineering, where he focused on user-centered design & engineering. Alexander advises a number of startup technology companies and charitable organizations in the US and Europe and has produced two short documentaries on forgiveness & conflict resolution in the Mideast.

He owns a bicycle and some mediocre artwork.