This is the archived SXSW 2012 schedule. Please see the current schedule here.

SXSW Featured Speaker: Martin Atkins

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Martin Atkins, author of 'Tour:Smart' and 'Welcome to the Music Business: You're Fucked,' is both extremely funny and very smart. If you or someone you know is a touring musician, Martin will arm you with strategy and tactics necessary to maintain sanity and keep gas in the van. Blueberry muffins will be served.



MODERATOR Martin Atkins Owner Tour:Smart

MARTIN ATKINS has been in the music business for over thirty years. He was a member of Public Image Ltd and Killing Joke. He also founded industrial supergroup Pigface, The Damage Manual, and Murder Inc., and has contributed to Nine Inch Nails and Ministry. Martin is the owner of Invisible Records and Mattress Factory Recording Studios. He is the author of Tour:Smart, a Suicide Girls columnist, taught at Columbia College Chicago for six years and currently teaches at Madison Media Institute. Most recently, Martin started his own entrepreneurial school revolution number three.

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