This is the archived SXSW 2012 schedule. Please see the current schedule here.'s Music Startup Academy (3 of 3): Getting Under The Hood: Music Operations For CTOs and Developers

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This third session in the three part event will discuss industry XML standards for content delivery, royalty reporting, metadata, best practices, and troubleshooting.'s Music Startup Academy is designed to reduce barriers to entry into the music business for developers and entrepreneurs. The coursework will provide a clear roadmap to success by offering actionable insights into building a legal, streamlined, and competitive music property. Label and Publishing Basics for Entrepreneurs (1 of 3) and Music Industry Content Acquisition and Business Development (2 of 3) will also be presented on this day. Join us for all three sessions.



MODERATOR Bill Wilson VP, Digital Strategy & Business Dev

As Vice President, Digital Strategy and Business Development for music trade association NARM, Bill Wilson leads the charge on all things digital at the music business association. A music industry professional with over two decades of experience working in varied roles within independent and major record labels, internet ventures, and mobile content, he brings a well-rounded perspective to the industry trade association. One of his most important roles is running NARM’s key initiative,, which was created to explore and resolve key business issues for music services and application developers. Key topics on the agenda of are digital supply chain, metrics, product development, music subscription, apps & games, and metadata.

Ted Cohen Managing Partner TAG Strategic

TAG Strategic is a digital entertainment consulting firm providing expert strategy, market intelligence, product ideation, business modeling and business development services to multinational companies and select emerging businesses. TAG accelerates business development for its clients and delivers market leadership and sustainable, defensible advantage in the dynamic and rapidly evolving global marketplace.

Integrating his widespread digital authority in music, mobile, IPTV and product & service development, Ted Cohen is the Managing Partner of TAG Strategic.

In an industry that's been slow to embrace change, TED COHEN is the exception to the stereotypical music-exec rule. Of course, when you start a career on the road with Alice Cooper and Van Halen, you're more primed for the unexpected.

Known throughout the technology and music industries as being "part ambassador and part evangelist," Cohen was instrumental in crafting the licensing agreements upon which the Rhapsody subscription service and the iTunes Music Store were built.

In his previous role as Senior Vice President of Digital Development & Distribution for EMI Music (home of artists including Coldplay and the Rolling Stones), Cohen led next-generation digital business development worldwide for this "big four" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. During that time, EMI led the industry by embracing and exploiting new technologies and business models such as digital downloads and online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio.

In addition to seeking out, evaluating and executing business opportunities for the company on a global basis, Cohen served as both a strategist and key decision-maker for EMI's global new media and anti-piracy efforts. He worked to establish company-wide digital policies, which have provided EMI's artists and labels a substantial advantage in the digital music arena.

Prior to his role at EMI, Cohen served as Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the groundbreaking Webnoize conferences.

Cohen also led two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as, Microsoft, Universal Studios, DreamWorks Records, Liquid Audio, Wherehouse Records/ and various other entertainment, technology and new media organizations. Cohen also held senior management positions at both Warner Bros. Records and Philips Media.

A 30-year industry veteran, Cohen currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also serves on the NARAS (Grammy) Los Angeles chapter Board of Governors as well as the national Trustee Board, the Board of Directors for the Neil Bogart Memorial Fund, co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to music & technology education efforts such as the Grammy In The Schools Program. Cohen served two terms as the Chairman of the Mobile Entertainment Forum Americas.

Josh Builder CTO The Orchard

Josh Builder is Chief Technology Officer for The Orchard. Josh oversees product strategy, product technology design, development and content management and delivery systems. During the first part of his Orchard tenure, Josh managed the content management and delivery system that interfaces with hundreds of digital outlets around the world. Josh started to build the Product Development team in 2009 and then orchestrated a new structure for The Orchard’s development methodologies and engineering tactics. Prior to The Orchard, Josh managed wireless technology trials at T-Mobile. After graduating with a BS in Information Systems & Economics from Carnegie Mellon, Josh started a record label, North Street Records, and a music website, Loose Record, which covered live music in 6 cities. He’s been an avid record collector since his early teens.

Ben Drury CEO 7digital

Ben began his career in 1996 as a founder of, an internal venture at United News and Media which attracted over 1.8m unique users per month (in 1999).

In 2000 Ben was recruited by BT Group to head up the broadband music efforts at their ISP BT Openworld where he successfully launched a major music channel.

Ben founded 7digital with James Kane in 2004 with the vision of creating a digital media marketplace. 7digital operates services that bring together suppliers and consumers of digital media.

Ben was named by Growing Business magazine as a Young Gun 2006 – the award for leading entrepreneurs under 35. In 2007, 7digital was awarded the prestigious Red Herring Top 100 Europe Award as one of the most promising technology companies in Europe. In 2008, Ben was a finalist in the Ernst & Young Entrepreneur of the Year awards.

Currently 7digital employs 74 people and has over 3 million registered customers.

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