This is the archived SXSW 2012 schedule. Please see the current schedule here.'s Music Startup Academy (2 of 3): Music Industry Content Acquisition and Business Development

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This second session in the three part event takes a look at the “dos and don’ts” in licensing vast libraries of major content. Learn the third rails and how to manage navigating around the barriers to entry. This panel is sponsored by the National Assoc. of Recording Merchandisers (NARM).


MODERATOR Bill Wilson VP, Digital Strategy & Business Dev

As Vice President, Digital Strategy and Business Development for music trade association NARM, Bill Wilson leads the charge on all things digital at the music business association. A music industry professional with over two decades of experience working in varied roles within independent and major record labels, internet ventures, and mobile content, he brings a well-rounded perspective to the industry trade association. One of his most important roles is running NARM’s key initiative,, which was created to explore and resolve key business issues for music services and application developers. Key topics on the agenda of are digital supply chain, metrics, product development, music subscription, apps & games, and metadata.

YiPing Ho Sr Dir, Digital Strategy & Business Dev Warner Music Group

Yi Ping, or Ping, has worked in digital media for almost a decade, both in and outside of the U.S. As a Senior Director of Digital Strategy and Business Development at Warner Music Group, she sources and negotiates new global business partnerships and licensing opportunities, with a focus on social media, emerging platforms and new technologies. Prior to WMG, Ping developed new revenue and business opportunities for Linktone, a mobile entertainment service provider based in Shanghai, China. Ping has also worked as a markets reporter for the online financial news site, Ping, who hails from Singapore, graduated magna cum laude from Brown University and holds an M.B.A. from Columbia University.

Ted Cohen Managing Partner TAG Strategic

TAG Strategic is a digital entertainment consulting firm providing expert strategy, market intelligence, product ideation, business modeling and business development services to multinational companies and select emerging businesses. TAG accelerates business development for its clients and delivers market leadership and sustainable, defensible advantage in the dynamic and rapidly evolving global marketplace.

Integrating his widespread digital authority in music, mobile, IPTV and product & service development, Ted Cohen is the Managing Partner of TAG Strategic.

In an industry that's been slow to embrace change, TED COHEN is the exception to the stereotypical music-exec rule. Of course, when you start a career on the road with Alice Cooper and Van Halen, you're more primed for the unexpected.

Known throughout the technology and music industries as being "part ambassador and part evangelist," Cohen was instrumental in crafting the licensing agreements upon which the Rhapsody subscription service and the iTunes Music Store were built.

In his previous role as Senior Vice President of Digital Development & Distribution for EMI Music (home of artists including Coldplay and the Rolling Stones), Cohen led next-generation digital business development worldwide for this "big four" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. During that time, EMI led the industry by embracing and exploiting new technologies and business models such as digital downloads and online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio.

In addition to seeking out, evaluating and executing business opportunities for the company on a global basis, Cohen served as both a strategist and key decision-maker for EMI's global new media and anti-piracy efforts. He worked to establish company-wide digital policies, which have provided EMI's artists and labels a substantial advantage in the digital music arena.

Prior to his role at EMI, Cohen served as Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the groundbreaking Webnoize conferences.

Cohen also led two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as, Microsoft, Universal Studios, DreamWorks Records, Liquid Audio, Wherehouse Records/ and various other entertainment, technology and new media organizations. Cohen also held senior management positions at both Warner Bros. Records and Philips Media.

A 30-year industry veteran, Cohen currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also serves on the NARAS (Grammy) Los Angeles chapter Board of Governors as well as the national Trustee Board, the Board of Directors for the Neil Bogart Memorial Fund, co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to music & technology education efforts such as the Grammy In The Schools Program. Cohen served two terms as the Chairman of the Mobile Entertainment Forum Americas.

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