This is the archived SXSW 2012 schedule. Please see the current schedule here.

Mentor Session 4

#sxsw #mentor4

Mentor Sessions provide an opportunity to receive more personalized input than a larger panel can offer. Sign-up begins half an hour before the mentor session. Sessions are scheduled in ten-minute increments. You can only sign up for sessions on the day that they are held.
Cathy Bauer:
Caleb Braaten:
John Thomas Griffith:
Isaac Heymann:
Jenni Sperandeo:
Maggie Vail:


Caleb Braaten MASTER Sacred Bones Records

Sacred Bones Records was born in Brooklyn, New York in early 2007, with the intention of bringing our friends’ music to light, as well as unearthing music lost to time. Our main focus is on vinyl, but our releases are also available in digital formats.

We are deeply fortunate to have a co-operative of gifted people working with us: a filmmaker who directs our music videos, a print maker who handles the production of our complicated packaging and a graphic designer who is responsible for our album layouts, website and one-sheets. We put as much energy and care into the presentation of our records as each band does to their music.

Cathy Bauer GM Daptone Records

CATHY BAUER, General Manager at Daptone Records, worked her way up the ranks at Lookout Records from the era of Mr. T Experience and the Hi Fives to Ted Leo and Pretty Girls Make Graves. She then served clients, looked behind the curtain, and marketed varied genres of content at the digital aggregator IODA. In earlier years she booked all-ages DIY punk shows, and throughout recent years consulted with bands and labels alike. At Daptone Ms. Bauer is responsible for sales and marketing of releases by Sharon Jones & the Dap-Kings, Charles Bradley and The Sugarman 3 which entails working with distributors, customers, management, PR firms, radio partners, and under the watch of 2 musician/owners, she is and integral part of the ultra-small team of three at Daptone. It can be said there is likely no aspect of the independent label business she has not touched.

Isaac Heymann A&R Leverage Records

Jenni Sperandeo Natl Dir Prom Dangerbird Records

JENNI SPERANDEO has a 15-year career in radio promotion, tour promotion, artist development and event marketing. She has worked independently in radio promotion and artist management, as well as in executive positions at record labels such as Rhino, Astralwerks, Virgin, Shout! Factory, Razor & Tie and her current position with Dangerbird Records.

John Thomas Griffith Owner

John Thomas Griffith has been performing live and writing music for over 30 years. He began his journey while attending Louisiana State Universities School of Music. He then Co-founded the 80's band, Red Rockers and co-penned the 83 MTV hit 'CHINA'. After touring with the likes of U2, Joan Jett, Men at Work, B-52's...JTG struck out on a solo career and to follow his dream of writing music for Film and TV. Somewhere along the line JTG co-founded Cowboy Mouth from New Orleans LA.. 20+ years later, JTG took the DIY approach and founded A site where he sells and licenses his brand of Film and TV music for placement.
JTG was born in Lubbock, Texas April 3rd, 1960

Maggie Vail Co-Exec Dir Cash Music

Maggie Vail is a musician and activist. She spent 17 years at the indie label Kill Rock Stars working her way up from mail order to VP. She now works for the nonprofit CASH Music. She's been on the board of the directors of CASH Music since it's inception and recently moved into the co-ED role with Jesse von Doom.

Maggie has been in dozens over bands over the past 20 years, most notably Bangs, and is currently playing bass in Hurry Up. She was also one of the founding organizers of Ladyfest as well as Bands Against Bush.

Mark Williams Sr VP A&R Columbia Records

Mark Williams is a 30 year career veteran of the music industry .Starting his career as an intern for A&M/IRS records to presently SR VP of A&R at Columbia Records, Over the years Mark has worked with R.E.M., Smashing Pumpkins, Whiskeytown, No Doubt, Gwen Stefani ,Queens of The Stone Age, Beck, M.I.A.,Nine Inch Nails and many others. Currently Mark is working on records by John Legend, Jack White,The Shins, The Wallflowers and Aerosmith.

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