This is the archived SXSW 2012 schedule. Please see the current schedule here.

Demo Listening Session 3

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Demo Listening Sessions offer a unique opportunity for selected musicians to get direct feedback from music professionals, those who listen to demos as part of their job.


David Jacobs Radio Prom Fearless Records

DAVID JACOBS was born directly into the madness of the music industry and has worked at record labels, management companies, and consulted radio stations since the age of 15. A graduate of USC, David is currently with Fearless Records. A SXSW alumni, David has worked with a variety of artists including: Chrissie Hynde, Phil Collen of Def Leppard, Awolnation, Clown of Slipknot, Ace Frehley, Filter, Liz Phair, and Hellogoodbye.

Recently with Fearless Records, David was a key figure in the radio campaign for current Top 40 breakout artist Breathe Carolina. His work with Breathe Carolina helped the band become one of the only independent artists in the last few decades to break into the top 20 on the Mainstream Top 40 chart and gain national fame. Currently David is working on a radio campaign for multi-platinum selling artist Eve 6.

Graham Marsh Graham Marsh Music

Graham Marsh is a producer, mixer, writer, engineer, multi-instrumentalist with two Grammy awards and numerous Grammy nominations. He has quickly blazed a prominent trail in the music business working with many superstars along the way.

Graham got his start in Atlanta working at Jermaine Dupri’s Southside Studios. Under the preeminent light of So So Def Recordings Graham would have the privilege to work with musical dignitaries like Janet Jackson, Mariah Carey, Nelly and Bryan Michael Cox.

It was at Southside where Graham would meet Dallas Austin’s engineer/programmer, Rick Sheppard, who quickly hired Graham to work at Dallas’ renowned DARP Studios. During his time at DARP Graham assisted Dallas and Rick engineering hits for Natalie Cole, George Clinton, Joss Stone, The Sugababes and Lionel Richie.

With the talent and passion that emanated from these records, it was no surprise that Graham became in heavy demand as an engineer. Over the next several years Graham engineered, produced and lent his multi-instrumentalist talents to an impressive list of megastars including Rick Ross, Common, Estelle, Nas, Kelis, The Constellations, Plies, Ciara, Amerie, Juvenile, Ludacris, Asher Roth, Leona Lewis, Novel, Fantasia, Travie McCoy, Kid Cudi, Chase and Status, The Teddybears and Bruno Mars.

It was at one of these freelancing gigs where Graham would end up in the studio with Cee Lo Green, igniting the most productive and successful relationship of his career. After forming the production team The Grey Area the hits started flowing creating music at the intersection of black and white, rock and soul, the past and the future. They collaborated on Gnarls Barkley The Odd Couple and Cee Lo’s 2010 multi-platinum smash “F**k You” from The Lady Killer. Both of which garnered Graham a Grammy nomination, and one win for Best Urban Alternative Performance for “F**k You.”

Graham has a second Grammy win for Best Rap Album with Ludacris’ “Release Therapy.” In addition he has been nominated 12 other times.

In the last year Graham and Cee Lo have continued their hit streak producing the critically acclaimed “You’re So Square (Baby I Don’t Care)” for the Buddy Holly tribute album Rave On as well as “Walkin’ Blues” for the Footloose Soundtrack. Though his ultra successful relationship with Cee Lo keeps Graham extremely busy, he found time in 2011 to mix hits for Fueled By Ramen’s synthpop alternative dance phenoms Cobra Starship, industry hyped newcomer Austin Brown and indie sensation WHY?

Graham is sponsored by Telefunken Microphones, Orange Amplifiers, Avastor Hard drives and KV Audio Speakers. Follow the links below to view related stories. Graham Marsh is managed by King Music Group, Inc. For bookings contact: Stephanie Wallin 404/403-7553 or

Lawrence Gelburd Pres Gelboni Productions

Record Producer Gelboni is a voting member of NARAS, the Grammy organization. He worked at EMI Music Publishing in the Business Affairs and A&R departments, then at SBK records in the A&R department, leaving to be an n independent producer. His mentors include Steve Addabbo, Tony Maserati, and Grammy-winning producer/engineer/mixer Phil Nicolo with whom he formed a strategic alliance in 2008.

Over the last ten years, Gelboni has produced albums across the US, varying stylistically from complex modern rock to singer-songwriter (AAA). He has honed his skills as an arranger, focusing on the pre-production phase as critically important to a project's success. His productions range from demos to full-blown international releases. He mixed Dash Rip Rock's greatest hits album entitled "Gold Record" for the Ichiban label. He has also produced Shane Cooley, Gatlin, Ash Wednesday, Paul Jones, Seth Paul, Three Miles Out, Playing for Audrey, Margin of Error, Squash, Amy Carr, Real, Sundowner Syndrome, and many other bands. His work with Gatlin was played on Infinity Broadcasting station WXTM (Cleveland); Ash Wednesday on Clear Channel stations WKQQ (Lexington, Kentucky) and WEBN (Cincinnati) -- quite an achievement for unsigned bands.

Gelboni has been a panelist and moderator at dozens of music conferences including South by Southwest (SXSW), Access to Amsterdam (A2A) in the Netherlands, NEMO in Boston, North by Northeast (NXNE) in Toronto, 2NMC in Nashville, MEIS in Lexington, KY, the Florida Musician's Workshop in Ft. Lauderdale, MPMF in Cincinnati and MMC in Harrisburg. He is also a final-round judge for the USA Songwriting Competition.

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