This is the archived SXSW 2012 schedule. Please see the current schedule here.

Analytics For Musicians

#sxsw #analytics

Representatives of three noted music analytics companies each present a 15-minute overview of their services: Buzzdeck, Next Big Sound, & MusicMetric. What do these measurements mean to musicians? How do analysts protect the integrity of their numbers? Learn how the analytics biz can boost careers.


Alex White CEO Next Big Sound

Alex White has been around music his whole life. His dad is a professional cellist and he grew up playing cello, guitar, piano, and bass fronting a band in high school and working at a local recording studio.

He then got much more into the business side of things working two summers at Universal Records, running the production company at Northwestern University (booking and producing acts like Counting Crows, Kanye West, Flight of the Conchords, Ok Go, Girl Talk etc.) He also went on a two-month long nationwide tour with an awesome up-and-coming band called Sing It Loud (Epitaph) handling all the content and online presence for the band.

He raised two small seed rounds before closing a $6.5M Series A financing in Jan 2012. Next Big Sound has been busy hiring engineers, establishing partnerships, talking with hundreds of professionals through out the music industry and building the Premier product. This year Next Big Sound was awarded most innovative B2B startup at Midem, Billboard named the company one of 10 Startups To Watch, Alex White to their 30 Under 30 list, and Bloomberg Businessweek just named him and his two co-founders as top 25 entrepreneurs 25 and under.

Denzyl Feigelson Co-founder, Buzzdeck Next Step Inc

Denzyl is a 35-year music & entertainment industry entrepreneur with a proven track record of building ideas and leading companies in both traditional and digital media. In the 80's and 90's he built a successful artist-management, production and music-licensing company - Next Step Inc. In 1996, (in addition to creating one of the first online flower companies -, Denzyl founded one of the first pioneering pure digital labels ( which was acquired by Kobalt in 2011. In 2002, Denzyl signed on as a strategic advisor and music synergist to Apple and has been integral to the global success's of iTunes ever since its launch in early 2003. In 2004 he moved to London to set up iTunes EU. In 2007 he was part of the immensely successful iTunes Festival (now in it's 6th year) and has worked on over 300 global live events for iTunes. Denzyl is a co-founder of Buzzdeck ( along with his AWAL partners, Kevin Bacon and Jonathan Quarmby.

Marie-Alicia Chang Co-Founder & Head of Business Dev Musicmetric

As Co-Founder and Head of Business Development at Musicmetric Marie-Alicia Chang is uniquely positioned at the forefront of the emerging global digital music industry. Musicmetric is a ground breaking company dedicated to creating a centralised platform on which to compare and track the most comprehensive array of data about an artist that exists anywhere in the world.

Musicmetric is a well VC funded company that was founded in 2008 and has won the first global analytics dashboard integration with a major record label, to be announced early next month. Musicmetric will be launching a US office in May and has already recruited ex-CEO of Maverick Records and 20 year industry veteran Daniel Savage to head their US operations.

Musicmetric currently has three industry facing products - Lite, Pro and Enterprise - and our most popular and best selling dashboard is Pro, which is now costed at $80 a month for all the artists you can eat!

Musicmetric is also passionate about creating better tools for artists and our freemium products are the most innovative and comprehensive on the market. A big partnership to be announced this week....

Marie-Alicia has created long standing partnerships with MTV, The Guardian,, The Orchard, NME, Music Week, SongKick, SoundCloud and many many more.

Marie-Alicia possess a life long passion for music and a real eye for trends, she gave The Mystery Jets their first ever radio interview at UCL’s RareFM, and her experience spans the wider entertainment industry from working with Octopus PMI production management software at KAI Consulting both while still at university.

Marie-Alicia brings vision and strategy to Musicmetric in her role as Business Development where she continues to collaborate with leaders in the industry to hone the enormous wealth of raw online data into contextual, insightful and actionable business insight.

Marie-Alicia is passionate about working to improve attitudes and habits towards data across music, entertainment and beyond, and Musicmetric’s new range of products are a testament to the ambition and determination at the heart of the company.

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