This is the archived SXSW 2012 schedule. Please see the current schedule here.

2012: The Year Dance Music Killed Rock & Roll

#sxsw #dance2012

Today, dance artists grace the covers of rock magazines and top the charts, commanding headlining slots at rock festivals. Electronic artists are becoming the modern day icons of rock's past. Why is this happening now? What unique ways are electronic artists/promoters connecting with fans? Is Skrillex the Nirvana of this generation? Will 2012 be known as the year dance music killed rock & roll? Examine dance music's rise to popularity and where it stands to go from here.


MODERATOR Michael Cohen Founder/Mgr Complete Control Management

Michael is the co-founder of Complete Control Management, and GM of AM Only. CCM represents Tiesto, Dada Life, Tommy Trash, Dirty South, Pierce Fulton, Shuttle and Ken Loi.

Seymour Stein Sire Records

In music business legend SEYMOUR STEIN's lifelong adventure with rock & roll, he has been prominently engaged in wave after wave of popular music's successive cycles of taste, from the Brill Building sound of the 1960s through to his wholesale signing of New York punk luminaries like the Ramones and the Talking Heads in the 1970s, and a little later, Madonna and the Pretenders, right up until today with bands like the Von Bondies. His ability to divine what's great in each new generation of music has made Stein one of the rare record company men whose appreciation and approbation is sought not only as a means to a career and money, but also as an artistic accolade. His label, Sire, is a crucial example of the evolution of an American indie.

Pasquale Rotella CEO/Founder Insomniac Inc

Insomniac produces innovative concerts and music festivals amplified by state-of-the-art lighting design, interactive circus and theatrical performances, and audience participation. Insomniac's premier annual event, Electric Daisy Carnival, is the biggest dance music festival in the United States. Insomniac has produced more than 250 music events for more than 2,000,000 concertgoers nationwide. Founded by Pasquale Rotella, Insomniac has been based in Los Angeles since it started in 1993.

Lee Anderson Agent AM Only

Having worked as both a buyer and an agent, Lee Anderson has almost ten years of experience in the live music industry. After spending nearly six years promoting shows in the Northeast, he joined AM Only four years ago as an agent. His current clients include Skrillex, Wolfgang Gartner, and SBTRKT to name a few.

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