This is the archived SXSW 2012 schedule. Please see the current schedule here.

Getting Your Music In Sports

#sxsw #sportsmus

Did you know that the average NFL game uses 145 pieces of music? Music is already a huge part of sports across the globe, and it's growing with digital and mobile apps. Broadcasters, publishers, lawyers, teams and leagues share what it takes to get you in the game.



MODERATOR Steve Knill EVP, Music & Ent GMR Marketing

STEPHEN KNILL is EVP, Music and Entertainment for GMR Marketing, part of Omnicom Group.
Knill develops strategies and business building initiatives for GMR clients in various entertainment verticals (music, film, branded entertainment and gaming). Since joining GMR Marketing in 1989, he has developed, negotiated and managed numerous programs for clients such as MillerCoors, Kraft Foods, Chrysler Group and Mercedes-Benz, among others. He has also produced large-scale music events and technology/entertainment displays at the Olympics and CES for Corporate clients. Prior to joining GMR, Knill worked at various management firms and record labels. He started his career as a recording and touring musician.

Derrick Grubbs The University of Texas

Claude Mitchell Coordinating Dir of Music ESPN

As Coordinating Director of Music, Mitchell leads the Music Department at ESPN. With his team, they manage the creation of music, handle licensing, coordinates placement for artists in content & events across ESPN’s media platforms. The Music group also oversees in-house sound design and audio mixing of pre-edited features.

Mr. Mitchell’s background was in mainly in Music Publishing. He spent a combined, 10 plus years at major publishers, SBK, EMI and Polygram & Universal Music Publishing. The majority of that time as Creative Director for those companies, signing songwriters to the company and developing their careers. Before joining ESPN, he made a quick foray into the digital music space working as Director of Partner Marketing at Where he managed high profile, strategic partnerships, integrated client programs with marketing and advertising initiatives for the website.

Jason Karlov Partner Barnes & Thornburg LLP

Jason Karlov is the Entertainment and Music Practice Group Chair at Barnes & Thornburg. He represents a variety of clients in the music, entertainment, live events, advertising and technology industries. His clients include individuals, such as Bob Dylan and Stevie Wonder, as well as institutions that work and invest in entertainment and technology, including such well-known brands as DreamWorks, Lionsgate, Merrill Lynch, the Olympics, Samsung, VeriSign and Yahoo!.

The work that Mr. Karlov handles for his clients requires his knowledge of, and participation in, virtually all aspects of the music, television, film, live events, advertising, licensing and technology industries.

Adam Taylor Pres APM Music

For over two decades, Adam Taylor has been helping intellectual property companies manage and extract value from their copyrights, trademarks and patents. As president of APM Music, Adam continues to reinforce the company's standing as one of the largest and most diverse collections of original production music by adding the latest urban-contemporary and hard-hitting indie rock to the APM catalog through new libraries and exclusive recordings.
Prior to APM Music, Adam was president of Taylor/Fox Enterprises, marketing patent-protected inventions; founding partner of Goldman/Taylor Entertainment, developing numerous television properties; and President and CEO at Caswell-Massey, the oldest perfumer in the U.S.

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