This is the archived SXSW 2012 schedule. Please see the current schedule here.

Importance of Online Video and Social Media

#sxsw #onlinevid

In the online age, video is more important than ever. As a result, production, marketing, and monetization of content, as well as the impact of social media on reaching new audiences, has all taken on new prominence.


MODERATOR Andrew Hampp Sr Correspondent-Branding Billboard

Mr. Muthafuckin' eXquire

Matthew Mills Exec Producer/Dir SPACESTATION

MATTHEW C. MILLS is an Emmy-Winning Director/Executive Producer with more than 20 years experience working with moving pictures. He is the founder of Spacestation, a production company based in Brooklyn, NY.

Matthew is screen agnostic; happy to work in television, film and new media. Notable shows include "MTV Unplugged", "YouTube Live", "Fodder" (Cooking Channel), "HP ePrint Live" and "Chapel Song", a music video for the band, We Are Augustines (Best Music Video - New York Hell's Kitchen Film Festival & Silicon Valley Film Festival).

Follow @spacemanmills to read Matthew's tweets about everything from indie film, music and art to college basketball and the occasional political tirade.

Tom Biery Collective Sounds

Brandon Martinez Pres/CEO INDMUSIC

Brandon Martinez is the Co-Founder & CEO of INDMUSIC, a music startup focusing on monetizing video content for unsigned and independent musicians and labels. INDMUSIC was founded in 2011 with Martinez’s longtime friend, Jon Baltz, who he started his career in entertainment with in college by booking bands and comedians. Allen Debevoise (CEO, Machinima) & Guy Oseary (former Maverick Records CEO) also serve as investors and advisers of the company.

Previously, Martinez was the Head of Digital Media at Abrams Artists Agency, a top 10 bi-coastal talent & literary agency. Martinez formed the Digital Media Department in 2008, spinning it out of the Alternative Programming Department, as an assistant. He worked to develop emerging independent talent into premiere writers and directors of today. Martinez led his creators to groundbreaking deals with Machinima, Digital Broadcast Group, BET Digital, Sony Online Entertainment, and BBC Worldwide, among many others.

Throughout his career, Martinez has been a proponent of both high quality web content and independent creators. He was an inaugural member of the International Academy of Web Television, an organization formed to focus on digital content issues. Mr. Martinez has a BA in English from George Mason University.

He can be reached via Twitter at @Awesomeosity.

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