This is the archived SXSW 2012 schedule. Please see the current schedule here.

Pathway to Placement

#sxsw #placement

Ever wonder HOW that perfect song ends up in that perfect moment? How do the decisions get made and what can artists do to get ahead of the pack? Learn about the process of selecting songs for visual media from every perspective: artist, label/publisher, indie pitch person, music supervisor and filmmaker. Learn what makes a song imminently "synchable" and how artists can better write and record with film, TV, gaming and advertising in mind.


MODERATOR Rebecca Rienks Music Supervisor NBC Universal/E! Entertainment

Rebecca Rienks began her career in the music industry as a journalist, event planner and live music booker. She made the transition into music supervision after joining the music department of Lionsgate Films. There she worked on films as diverse as Tyler Perry’s Diary of a Mad Black Woman and Madea’s Family Reunion, the acclaimed Leonard Cohen concert film and documentary I’m Your Man, the Academy Award-winning Crash and the first season of the hit Showtime series Weeds. Rebecca was key to the soundtrack albums produced for films such as Rob Zombie’s The Devil’s Rejects and that of Crash, which included the Academy Award-nominated original song “In the Deep,” by Bird York.

Upon leaving Lionsgate, Rebecca went on to become a music supervisor and founding member at creative control, a multi-faceted entertainment company specializing in music supervision and consultation. Under the creative control banner, she worked on projects such as HBO’s Little Britain, Strangers with Candy, Fanboys and eleven Tyler Perry projects, comprising the majority of Mr. Perry’s film oeuvre. She lastly served as A&R and Assistant Music Supervisor on the highly lauded For Colored Girls film and soundtrack, including all new material from artists such as Janelle Monae, Estelle, Sharon Jones and the Dap-Kings, Leona Lewis and Macy Gray.

Currently, Rebecca is a music supervisor at NBC/Universal, overseeing all music content for E! Entertainment Television, as well as music for marketing and advertisements across the E!, G4 and Style Network banners. She serves as music supervisor or creative executive on a variety of E! flagship shows, including “Keeping Up with the Kardashians,” “Ice Loves Coco,” “The Soup” and “Khloe and Lamar.” Additionally, Rebecca serves as music director for all E! live events coverage, including that of the Golden Globes, Grammys and Oscars.

Joel C High Music Supervisor & Producer Creative Control

Joel C. High

Joel C. High is a music supervisor and producer who has worked on over 100 films and television projects and also is chief executive for a company he founded in 2006. Over the last decade, he created and supervised the music departments for two of the leading independent studios in the industry: Trimark Pictures and Lionsgate Entertainment. He built the publishing catalog for both companies and started the boutique soundtrack label Lions Gate Records. In addition to his acclaimed work in motion pictures working with directors such as Tyler Perry, Marc Forster, Peter Bogdanovich, Don Roos, Roger Avary, James Foley, Bill Paxton, Billy Ray, Mario Van Peebles, and Rob Zombie, he oversaw the music for the growing Television group at Lionsgate, including "The Dead Zone" and the Golden Globe-winning series “Weeds.”

Joel is the music executive behind such films as “Saw,” “Girl with a Pearl Earring” and the Leonard Cohen documentary “I'm Your Man.” He oversaw Lionsgate’s first Academy Award nomination in the Original Song category, for Best Picture winner “Crash” and the Golden Globe nominated score from "Girl With A Pearl Earring" by Alexandre Desplat.

Joel has been the music supervisor for all of Tyler Perry's films including "Diary of a Mad Black Woman" , “Madea Goes To Jail”, "I Can Do Bad All By Myself" (for which he was nominated as the Outstanding Music Supervisor of the Year) and most recently the ground breaking “For Colored Girls” based on the prizewinning seminal play. He is the music supervisor for films ranging from "In the Mix,” starring Usher, Rob Zombie's "The Devil's Rejects," "The Wash" with Snoop and Dre, “Strangers with Candy", Oscar winner "Monsters Ball”, “The Other Woman” starring Natalie Portman and the HBO series “Little Britain – USA”.

Joel is currently the principal executive at Creative Control Entertainment, a multi-faceted music supervision, consultation, live event and production company, with offices in Los Angeles and New Orleans and diverse clients ranging from independent studios to international governments.

Joe Maggini Dir of Creative Universal Music Publishing Group

Joe Maggini is Director of Creative at Universal Music Publishing Group, based in Los Angeles. He actively pursues new talent, while also looking after a broad stable of artists, songwriters, and producers. Joe’s roster includes Macy Gray, Atticus Ross, David Lynch, Duncan Sheik (Spring Awakening), Daniel Lanois, Angelo Badalamenti, and BB King, among others.

In addition to his A&R expertise, Mr. Maggini brings to this position a vast knowledge of the UMPG catalog and a strong network of contacts with independent music supervisors, film studios, TV music departments, and trailer houses. Joe has had numerous placements during his tenure at UMPG, including songs in major and independent motion pictures, soundtracks, TV promos, film trailers, TV shows, and video games.

Prior to UMPG, Joe worked as Director of Writer-Publisher Relations at BMI in Los Angeles, where he was responsible for affiliating songwriter/artists early and often. Among some of his affiliations were Mark Foster (Foster the People), Hollywood Undead, and Joshua James, to name just a few.

Before BMI, Joe began his career in both the Songplugging and A&R departments at BMG Music Publishing, and he had the opportunity to work with artists like The All-American Rejects, Yellowcard, Thrice, and Rachael Yamagata.

Niki Sherrod VP, Music for WB Films Warner Brothers

Chris Budd Pres Bearsuit Publishing Inc

Chris Budd started his career in the music industry in 2003 at Aporia Records. After experience in many facets of the label, Chris changed his focus Tv/Film licensing and publishing, overseeing these activities at the label representing 16 domestic and international titles and landing notable film, tv and ad placements for artists such as Lily Frost and The Coast. In mid ’07, Chris formed Bearsuit Publishing, a publishing and song pitching company and acting as president, Chris continues to explore licensing opportunities for his artists in television, film, advertising and video games. Chris is also the owner/editor for the Toronto music blog, Indie Music Filter. The site receives thousands of unique visitors daily and since its creation in January 2006, has built up a reputation as a trusted source for new music. His words in Indie Music Filter have been quoted numerous times in the UK paper The Independent.

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