This is the archived SXSW 2012 schedule. Please see the current schedule here.

Gatekeepers: Tales Of The Pitch

#sxsw #gatekeepers

Meet some of the top independent licensing companies that connect you with the music supervisors and the studios to place your music in all platforms of TV, film, commercials, gaming and branding.



MODERATOR Steven Scharf Pres/Sr VP Creative Steven Scharf Entertainment/Carlin America

STEVEN SCHARF's forty years in the recording industry has covered areas of record producing, A&R, music publishing and the representation of record producers, film and tv composers and artists. In 1991, he founded Steven Scharf Entertainment, a producer management company, and ventured with legendary music publisher Freddy Bienstock of Carlin America overseeing Carlin's Creative and Film & TV Divisions. Since then, SSE has represented a wide array of international producers/engineers/songwriters/film & tv composers/artists.  Steve also represents a wide array of U.S., Canadian, UK and Australian artists for film and television licensing. Steven is also a founding member and VP of the Music Managers Forum-US and a voting member of The Recording Academy.  More info can be found at .

Marisa Baldi Partner, W Coast Zync Music Group LLC

Lyle Hysen Owner Bank Robber Music

Michele Wernick EVP of Music Placement & Licensing, Advertising & Intl Business Secret Road Music Services

EVP Music Placement & Licensing / New Business Development
Secret Road Music Service, Inc.


Michele Wernick is a professionally qualified Music Executive with 20+ years experience in various areas of the music and entertainment industries. She's a woman of many talents and her extensive knowledge of the entertainment industry, long list of contacts and energetic approach to everything musical make her a leader in the music business.

Beginning her career at Virgin Records and quickly learning the basics of the music business, Michele moved on to work at Capitol Records where she first paired music with media working as a coordinator in the Video Production department. After spending some time in the world of Music Management and making many connections, a natural next move for Michele was Music Supervision.

From her experience working for several music supervisors, cutting her teeth on such films as Austin Powers, The Fan & Blow Away, she went on to start her own music supervision company, Fermata Music, where she worked on a variety of film projects from studio pictures such as Big Daddy, Mr. Deeds & See Spot Run, to indie favorites, The Girl Next Door, and Urbania . In addition to music supervising films, she also music consulted on several advertising campaigns, including projects for Pepsi, Mitsubishi and JC Penney.

Following, Michele moved on to book musical talent and coordinate field shoots for VH1's program, Late World With Zach, a daily talk show hosted by Zach Galifinakis. This work led her to an executive Licensing & Artist Relations position at Line 6, the MI Industry Leader in Digital Modeling Technology, where she licensed top rated guitar driven music from classic artists such as Jimi Hendrix, Stevie Ray Vaughn, The Who & The Beatles for their GuitarPort product and worked directly with current artists like Coldplay, U2, Maroon 5, No Doubt, Sarah McLachlan & INXS for sponsorship and marketing. Returning to her passion for working with music & media she then went to work as Director of Film & Television Music at Universal Music Enterprises, pitching their impressive catalog of music for placement in film, TV & advertising.

Currently, Michele has helped to launch and develop one of the most successful independent licensing & music service companies, Secret Road. At Secret Road, Michele’s job is multi faceted and includes signing artists/bands, pitching & placing their music to all forms of media, creating marketing opportunities, negotiating deals & drafting contracts, showcase/event planning, and developing new business from international partnerships to a music publishing division.

Carianne Marshall Songs Music Publishing

Carianne Marshall joined Songs Music Publishing in June 2006 where she is Head of Creative Licensing. She has extensive experience finding placements for songs in films, television shows, commercials, video games, and trailers. Previously, Carianne was Director of Film & Television music at Universal Music Publishing and was a Film / TV Executive at Dreamworks Music Publishing. Earlier in her career, Carianne held positions at artist management firm Vox Productions and, subsequently, at Elektra Records.

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