This is the archived SXSW 2012 schedule. Please see the current schedule here.

Music in Devices - What is Working?

#sxsw #devices

In the pre-digital era, there were radio stations and music stores. In the digital age, all the traditional media channels and purchasing behaviors have changed. Music lovers want a mix of curated radio, streaming services, and the ability to own a collection of music that will grow in value over time. Join expert panelists from leading mobile and device companies around the world in a discussion about what music trends are emerging across handsets, tablets, websites, and in-home systems.



MODERATOR Vickie Nauman VP North America 7digital

VICKIE NAUMAN specializes in digital media and content strategy, the intersection of technology and music, and international business development. Nauman is Vice President-North America for 7digital, leading all strategy and business partnerships for the innovative London-based media company. Prior to 7digital, Nauman served as the global content lead at Sonos, the wireless digital music system for the home. Previous experience includes principal of CrossBorderWorks consulting, developing KEXP Radio's online music service in Seattle, and content at Real Networks/MusicNet. She earned an international MBA from TRIUM, a collaborative program at the London School of Economics, NYU, and HEC-Paris... and loves music!

Eric London Sr Prod Mgr, Music & Personalization T-Mobile

Eric London manages music & personalization products for T-Mobile USA, including on-deck MP3s, CallerTunes(r), ringtones as well as strategic partner applications. Prior to T-Mobile, Eric worked at RealNetworks, where he led innovative product deployments with customers around the globe. In his former life, Eric worked in the film and television business in Los Angeles.

Carl Rohling VP Business Dev TuneIn

Carl Rohling has run sales & business development for TuneIn the past (6) years increasing distribution to over 150 products worldwide covering mobile, connected home and automotive categories. Managing TuneIn’s growth from 1M monthly active listeners in 2009 to a profitable 30M today, Rohling has teams based in Detroit, UK, Tokyo, Palo Alto and New York.

He secretly is a musician but since his drum set was stolen during college he simply enjoys listening and watching the industry change before us.

Prior to TuneIn, Rohling worked for Creative Labs and Rio Digital Audio and practiced law with law firms Paul, Weiss and Fried, Frank in Manhattan.

Peter Downton Dir, Cloud Svcs Imagination Technologies

Imagination Technologies is a world leader in the areas of graphics, video, connectivity and processing. The company's technologies feature in many of the worlds best known and best loved consumer product brands - shipping in over 600 million devices to date.

Together with its consumer electronics division PURE, Imagination is at the vanguard of developing new cross platform multimedia experiences.

Prior to joining Imagination, Pete spent over a decade working for Warner Music Group holding senior management positions in the company's International Marketing and Business Development teams.

Aron Levitz Dir Content Acquisition & Ent BlackBerry/RIM

As Director of Content Acquisition and Entertainment at Research in Motion (RIM), I oversee global content acquisition and the relationships in the music, movie, TV and sports worlds.

This year we have launch BBM Music on Blackberry, an innovative social music experience which takes the uber popular BBM to a new level. We continue to look for new an innovative experiences to bring content to our end years

Prior to my time at RIM, Aron worked at a series of companies ranging from the social gaming and interactive TV space to those working on the cutting edge of mobile hardware.

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