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Reaching Today's Digital Music Consumers

#sxsw #digconsumer

What types of digital music consumers exist in the marketplace today? How can musicians reach them? Defining behaviors group digital music consumers by their musical tastes and interests, their sharing, listening and learning behaviors, and their emotional connection to music. How are mainstream pop-culturists different than their more independent-minded counterparts? How does music get shared today?


MODERATOR Adam Klein CEO & Pres eMusic

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