This is the archived SXSW 2012 schedule. Please see the current schedule here.

Cash For Songs: Insider Secrets of Music Placement

#sxsw #cashsongs

How do professionals generate cash for songwriters? How do you find projects that need material? How do pros contact decision makers? How do final decisions get made? Who cuts the checks? How does the money get distributed? Songwriters, artists, music executives and anyone else interested will discover how the licensing pros work to generate cash for songs.


MODERATOR Sherry Orson Owner MCM Songs USA

SHERRY ORSON has an established history in the Music Publishing industry that started at Virgin Music Publishing and having spent almost a decade as Creative Director at Universal Music Publishing in Los Angeles. Sherry Orson joined Steven Van Zandt's company, Renegade Nation as music placement and sponsorships in August 2007 from Strictly Rhythm Music Publishing. She now is the owner of MCM Songs USA, a music placement representation company representing music publishing companies, record labels and emerging artists.

John Anderson Film TV & Media Ole/Hunnypot

John Anderson is the Sr. Director, Film TV & Media for ole music publishing and ringmaster of Hunnypot Unlimited.

John has been a publisher focusing in Sync placement for over 22 years representing the catalogues of Pete Townshend, John Mellencamp, Nick Cave, Beyonce, The Allman Brothers, Willie Nelson, Snow Patrol, Kings of Leon, Talib Kweli, Fischerspooner,The Cramps and Far East Movement.

He also hosts the notorious Hunnypot parties, Hunnypot Radio Show and the popular Hunnypot website. Follow him on Twitter @JAHunnypot.

Gary Calamar El Pres GO Music/KCRW

Gary Calamar, president of Go Music, is a five time Grammy-nominated producer and music supervisor for his work on HBO's “True Blood” and “Six Feet Under.” He is currently overseeing the music on some of the most acclaimed and popular shows on television: “True Blood” (HBO), “House” (Fox), and "Dexter" (Showtime). Gary is the longtime host of a hit radio show every Sunday night on public radio powerhouse KCRW in Santa Monica. Gary’s unique brand of “adventurous pop music both timely and timeless” has been a favorite of listeners for over a decade. Through the years Gary has hosted live performances and interviews with musical greats ranging from Brian Wilson and Elmer Bernstein to Wilco, Lucinda Williams, and The Flaming Lips. Gary’s book (with Phil Gallo) “Record Store Days” about record store culture past and present, was released in April 2010

Ryan Fitch Music Producer Saatchi & Saatchi S

As one of Saatchi & Saatchi’s most seasoned and gifted music producers, Ryan Fitch has spent the last 7 years integrating music into TV, radio and interactive campaigns for top global brands like Procter & Gamble, JCPenney, Miller, General Mills and Cadbury among others. Conservatory-trained and an avid fan of all music genres, Ryan has both the unique ability for finding that “perfect song” for his clients and the business savvy to close deals, whether it’s with a major work, such as John Lennon’s “Real Love” or music from an obscure indie artist. A lifelong musician with more than 16 years of experience in the music industry and an extensive background in audio engineering and digital audio workstations, Ryan understands the creation of music in today’s landscape on every fundamental level. During his tenure, Saatchi New York has earned several distinguished awards, including the prestigious Cannes award for Agency of the Year. Ryan was also named one of the “Top Music Ad Agency Executives” by the National Assn. of Record Industry Professionals.

Amy Rosen GREY nyc

Amy Rosen has music supervised ads, film and television. She's honored to have had the chance to work with Leonard Cohen, Morphine, Ray Charles, Bjork, Ray Davies, Nick Cave, Arcade Fire, Jim Steinman and countless other brilliant musicians.

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