This is the archived SXSW 2012 schedule. Please see the current schedule here.

Give Fans A Reason To Buy; Make Direct-to-Fan Work

#sxsw #directtofan

Whether they stream it or steal it, the day has come where fans can listen to your music without paying you directly for it. Give your fans a reason to spend their money on you. Learn how to create a compelling story with products and bundles to engage your fans, gain new ones, and sustain your career.



MODERATOR Brendan Moore Prod Mgr Front Gate Tickets

Brendan is the Product Manager at Front Gate Tickets, where he defines ticketing and marketing solutions for festivals, venues, and artists.

He also runs Receptive Music, a side project that offers digital marketing services to artists using proven direct-to-fan strategies and implementation.

Say hello on Twitter: @webmusicguy

Check out our panel's website! (optimized for your phone or tablet)

About Front Gate Tickets:

Front Gate Tickets provides an integrated booking, ticketing, marketing and analytics solution to the live entertainment industry. The Austin, TX based company is one of the largest independently owned companies of its kind working with venues, festivals, artists and promoters including C3 Presents, Coachella, Foo Fighters, Hangout Music Festival, Wilco, and Austin City Limits Music Festival.

Julia Nunes Musician

With over 49 million views, Julia Nunes is best known for her charming, comical, and downright creative YouTube music videos. From songs that she likes, to originals that she writes, the singer-songwriter wins over all she encounters with her engaging personality, amazing vocals and harmonies, mad uke skills (along with assorted other instruments), and the occasional surprise guest – even her grandmother!

Nunes’ musical genius, which began with songwriting at age 13, has grown organically from the start. Her talent has caught the eyes of many, landing her guest appearances with artist such as Ben Folds, Rivers Cuomo (of Weezer), & Ben Kweller. She has performed at the Bonnaroo Music and Arts Festival (TWICE!), been interviewed and featured by CNN, Billboard Magazine, Nylon and MTV O & appeared as a late night guest on Conan O’Brien on Tuesday, January 24, 2012. In July of 2011, her upcoming 3rd full-length album, Settle Down, raised $77,888 in fan-funding from – the record at the time for a musical album on the site. Settle Down is scheduled to be released on Nunes’ own label, Modormo Records, on February 28, 2012.

Emily White Co-Founder & Mgr Whitesmith Entertainment Inc

Emily White is co-founder of Whitesmith Entertainment, a talent management firm based in New York and Los Angeles specializing in Music and Comedy. Along with co-founder Keri Smith Esguia, Whitesmith has built their reputation on launching artists using models rooted in internet marketing, fan engagement, and tour development spawning various revenue streams and setting the foundation for long-term careers. The company’s roster includes Brendan Benson (of The Raconteurs), Urge Overkill, The Big Sleep, GOLD MOTEL, Sydney Wayser, W. Kamau Bell, Sara Benincasa, and Kevin Avery.

White’s background spans the music industry including positions at Michael Cohl’s Live Nation Artists, Madison House in New York, tour management, PR, radio, TV, and concert promotion. In her early career, White was integral in developing The Dresden Dolls' worldwide success in addition to working directly with Imogen Heap, The Fiery Furnaces, Secret Machines, Paolo Nutini, Angelique Kidjo Taj Mahal, Jonah Smith, Die Mannequin, and Zac Brown Band. White sits on the board of direct-to-fan technology non-profit CASH Music.

Nicole St Jean Sr Producer, Creative Svcs Topspin Media

Nicole St.Jean is a senior producer on Topspin's Creative Services team. Topspin is a direct-to-fan marketing and retail software solution used by over 3,000 artists and brands, including Paul McCartney, Arcade Fire, Beastie Boys, Trent Reznor, Interpol, Lady Gaga, Pixies, Smashing Pumpkins, Kevin Smith, Nike, RAM Trucks and Jim Beam. Topspin’s software provides tools to help artists and brands increase awareness, build relationships with fans, and turn those fans into customers. Creative Services, Topspin's in-house creative agency, helps artists and brands create online campaign strategy and execution using Topspin tools within a complete digital and social media plan.

Prior to working at Topspin, Nicole ran her own company as a digital strategy consultant for Aerosmith, Keith Richards and Carly Simon, in partnership with PAID, Inc in Boston. She was Director of Marketing for UltraStar Entertainment, a division of Live Nation, where her clients included Madonna, The Police, Jonas Brothers and Rihanna. In her early career she worked on the road in tour production and VIP ticketing, executing large-scale VIP promotions for Christina Aguilera, Justin Timberlake, Jewel and Aerosmith.

Benji Rogers Founder/CEO PledgeMusic

BENJI ROGERS is founder & CEO of PledgeMusic, the global direct-to-fan marketing and funding platform for musicians. PledgeMusic helps artists to engage with their fans, fund their music, keep their rights and raise money for charity. As an extension to the platform PledgeMusic Recordings & Publishing were launched in 2010.

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