This is the archived SXSW 2012 schedule. Please see the current schedule here.

DIY Merch Solutions / Crowdsourcing & Contesting

#sxsw #diymerch

Alternatives to traditional merchandising solutions can be more affordable and effective, and advances in digital printing and on-demand manufacturing allow brands to create merch without capital outlay or inventory risk. Fans have long expressed adoration for artists through personal expression in art and graphic design. Fan engagement through crowd sourcing and contesting platforms allows bands to extend brand recognition and distribution channels, while reaching social media outlets to increase visibility and impressions through the fans themselves. Engaging creative fans in the design and promotion of merch for their favorite bands is a synergistic branding experience.


MODERATOR Joyce Williams Business Dev Zazzle

Joyce is Director of Business Development at, the market leading on-demand merchandise manufacturer and e-commerce platform. Zazzle's proprietary technology enables individuals, professional artists, hobbyists, and major brands including Disney, Hallmark, Lucas, Warner Brothers, National Geographic, Getty Images, Corbis, and more to create and offer high-quality on-demand products to customers worldwide. Upon creation, products are instantly and accurately visualized on the site and offered in the Zazzle marketplace, and consumers are able to customize the products within a protected review process which insures brand integrity and product quality. Joyce develops partnerships with a wide range of partners including Viacom (MTV, Comedy Central, Nickelodeon), Live Nation, Getty Images, Corbis Images, and of course the companies represented on this panel: Cinderblock, Talenthouse, Creative Allies, and Guerrilla Management.

Her experience includes positions with the entertainment law firm Greenberg Traurig (Jimmy Buffet, James Brown, The Beach Boys, TLC, Toni Braxton), Six Degrees Records (Bebel Gilberto, Spearhead, Cheb i Sabbah), and The Iron Horse Music Hall. She graduated from Smith College with a dual degree in Comparative Literature and Portuguese-Brazilian Studies, and completed a study abroad program in Rio de Janeiro, Brazil.

Joyce also founded Music Industry Network Entertainment, otherwise known as MINe, a consulting and artist management firm with previous clients Von Iva, Forro in the Dark, Kid Beyond, The Ebb and Flow, and Scissors for Lefty, all of which performed at SXSW.

Michael Silverstein Dir, Artist Rel Talenthouse

Michael Silverstein, Director of Artist Relations for Talenthouse, left the windy city of Chicago for the sunny side of Los Angeles two short years ago and hasn't looked back since.

With Talenthouse, Silverstein tailors numerous amounts of creative campaigns to help build the social audiences for artists of all calibers Working along side an amazing team, headed up by VP Artist Relations Larry Little, Talenthouse hosts collaborative creative campaigns in five different verticals: film, fashion, art/design, photography, and music.

Silverstein has worked to create life-changing opportunities for the creative community lending a hand in campaigns for Justin Timberlake with FOX Studios, Lady Gaga with Virgin Mobile, Theophilus London with Microsoft Bing, Kylie Minogue with Dolce & Gabbana, Portugal The. Man with Jagermeister, Jason Derulo with Indaba, Red Fang with Monster Energy and ZAZZLE, Dale Earnhardt Jr. Jr. with Soundtoys, Steve Aoki with Sol Republic, Rusko with Souncloud, Chromeo, Common, Game, Mastodon, Korn, Wale, and many more..Silverstein is passionate about exciting the Talenthouse community by igniting the passions of artists worldwide.

By night, Silverstein kicks the suit and loafers for a mic and high-tops as a world-class MC and hypeman for E-TRAIN. Who says white boys can't rap?

All Creative. Achieve The Impossible.


Catherine Enny Big Boss Guerilla Management

Founder ,Guerrilla Management , an Artist management company. We advise and put together the teams for musicians that want successful, creative career strategies & to achieve goals. Our motto is “we only work hard as our artists.” It’s a partnership.

We also produce music videos and films including the award winning Michael Franti warzone documentary in Iraq, Palestine & Israel “I Know I’m Not Alone”, many music videos and we produce and We also utilize creative crowd sourcing for posters, logos for our large scale music festival in San Francisco that draws over 60,000 people into Golden Gate park every year, called Power to the Peaceful.

My career kicked off in the ‘90's engineering and producing, most notably Kyuss. This rolled into management for bands including Queens Of The Stone Age, Monster Magnet , Fu Manchu, The Dwarves and currently Mister Loveless, Blue King Brown, Amanda Shaw and the uber creative king of guerrilla everything, Michael Franti. While in LA, I also worked at the label, Restless Records and with Warren Entner Management who handled Rage Against the Machine, L7, Deftones, Faith No More. We founded one of the first guerrilla street marketing companies, Ignition Marketing, mobilizing street teams, fans, to promote albums, singles and concerts for many major label artists such as NIN, Marilyn Manson, Weezer, Jimmy Eat World, No Doubt , etc. We managed socially conscious merch company called SpearGear for Michael Franti for 12 years focusing on fair-trade, fan created content, organics, boutique items and green practices in merchandising.

Sean O'Connell CEO Creative Allies/Music Allies

Sean O'Connell is the CEO and founder of Creative Allies and Music Allies. Sean O'Connell has devoted a lifetime to promoting creative people. Sean's deep background in music industry includes artist management, concert promotion, label marketing, radio and tour booking.

Creative Allies is Sean's newest endeavor. The website showcases designers and illustrators from around the world. Anyone can enter design contests on Creative Allies to create art and merchandise for bands, films and festivals. The best illustrators win more than a prize. They are often rewarded with freelance design jobs and their designs become official merchandise that can be purchased on Creative Allies and around the world.

Sean is recognized as a leader in music marketing strategy and promotion. His clients include Bonnaroo Music and Arts Festival, Outside Lands, the Hangout Beach Music and Arts Festival, Camp Bisco, MoogFest, Life is Good, the Echo Project, and Lights All Nights.

Sean has also worked closely with musicians like Ani DiFranco, Aimee Mann, G Love, Joan Osborne, Justin Timberlake and Jack Johnson consulting them marketing, radio promotion and operating independent labels.


Brian Furano SVP Artist Rel Cinder Block

Brian Furano has a long family history of involvement with artists and the music industry.

From 2001-08 Brian was the Director of A&R for Signatures Network/Live Nation Merchandise.

In 2008 Brian founded Riot House, a new media, e-commerce, and branding firm which works with major music artists and brands to develop e-commerce and new media strategies.

In 2010 Brian joined Cinder Block as Senior Vice President of Artist Relations where he currently works. Brian's current clients include Lenny Kravitz, The Black Eyed Peas, Dolly Parton, Slightly Stoopid, Edward Sharpe and The Magnetic Zeros, Marc Anthony, Pepper, Childish Gambino, Phoenix, and several others.

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