This is the archived SXSW 2012 schedule. Please see the current schedule here.

ATM In Your Pocket

#sxsw #pocketatm

June 2011 marked the first time mobile users spent more time in apps than websites. The mobile ecosystem is quickly changing and is allowing fans to be active consumers wherever they are. From the studio, to the talent, to the platform, learn how brands can turn location into dollars.


MODERATOR Michael Schneider CEO Mobile Roadie

Michael is the CEO of Mobile Roadie, the leading mobile engagement platform where anyone can create iPhone or Android apps that stream video, audio, news feeds, sell digital content, merchandise, and more. Apps powered by Mobile Roadie include Madonna, The Beatles, Lady Gaga, Taylor Swift, Katy Perry, David Guetta, Dallas Mavericks, Harvard Law School, the San Diego Zoo, and the World Economic Forum. Partners include Ustream, Soundcloud, Livestream, and Songkick. MR powers over 2,000 apps with over 15 million end users. Based in LA, Michael has been the recipient of the numerous awards including Business Week's "Best Entrepreneurs under 25.”

Michael Paull EVP, Global Digital Business Sony Music

As Executive Vice President of Global Digital Business for Sony Music
Entertainment, Michael Paull oversees the development of the company’s digital business worldwide. He is responsible for working with the senior executive team in designing and implementing Sony Music's global digital strategy, and is tasked with identifying and developing new and innovative digital products, business initiatives and models with both existing and new business partners. This includes managing global relationships with key business partners including Apple, Amazon, Google/YouTube, Vevo, Verizon, Vodafone, Nokia and Spotify.
Prior to joining Sony Music in 2008, Mr. Paull served as Senior Vice
President of Corporate Development and Strategy for the Fox Mobile
Entertainment division of Fox Entertainment Group.
From 2003 to 2007 Mr. Paull worked as an executive for Sony Pictures Entertainment, rising to Senior Vice President, Digital Services and Distribution. Prior to that Mr. Paull held executive positions at Time Warner and Artisan Entertainment. He spent his early career as a consultant at Boston Consulting Group and Price Waterhouse.
Mr. Paull holds a master's degree in business administration from the
Harvard Business School.

Ian Hogarth CEO Inc

Ian Hogarth, CEO and co-founder, Songkick. Ian is the CEO and co-founder of Ian graduated from Cambridge University in 2005 with a first class degree in Engineering, specialising in Machine Learning. He then worked for Bain & Company in Asia and Silicon Valley specialising in technology strategy, before co-founding Songkick. is a site for music fans - to alert them when their favourite bands come to town so they never miss a gig again. Songkick has aggregated the most comprehensive database of concert information in the world with over 2 million concerts, and has become the most second most trafficked concert service after Songkick’s API powers concerts on a wide range of music services including Bandcamp, Foursquare, The Hype Machine, Root Music, Spotify, Vevo, Yahoo! and YouTube. Songkick is backed by Index Ventures and Y Combinator among others. Ian was recently listed in Forbes’ 30 under 30 in music list. His first gig was Mogwai and Arab Strap at the Astoria in 1998. He is @soundboy on Twitter.

Aaron Ray Partner/Head of Digital The Collective

Aaron Ray is a Partner in The Collective. He has worked at the highest levels in many different sectors of the entertainment industry. His experience includes the representation of film, television and music talent, Executive Producing, multi-media licensing, international media development, financing and sales, Producing, creation and exploitation of film franchises and intellectual property management. Aaron has successfully implemented all of his experience and knowledge into the digital space and is also leading The Collective‘s New Media efforts.

Aaron came to The Collective in 2005 to create and maximize systems that would generate true assets within the company. Per The Collective’s vision, Aaron is also involved in strategies and platforms that leverage clients’ creative influence while maintaining ownership of their own content. Understanding and identifying the relationship between the consumer and the artist is a key to this success. Ultimately, all of The Collective’s clients will find their independence and options for success grow under this strategy.

In addition to traditional client management, Ray oversees some of the largest and most powerful digital assets in the world including those of clients Linkin Park, Enrique Iglesias, Eddie Izzard, Slash, Big Boi, Plain White T’s and Staind. Not limited to existing communities or technologies, he is constantly developing new agendas in other areas of media consumption. Aaron continues his leadership and supervision as Chief Operating Officer of the world’s largest Horror destination, – which was purchased as part of an ongoing acquisition strategy and is growing rapidly.

Ray oversaw the launch of several “Number Ones” this year from best selling iPhone apps, singles, albums, tours, community management and aggregation systems on Facebook, YouTube and MySpace, international sales, branding deals and TV shows. Packaging together creative elements and structuring complex financial deals are among Aaron’s many strengths, as evidenced by the deal to re-launch the world’s largest story library, Time Inc. Studios.
Ray has Produced movies with Academy Award winning talent such as Harvey Keitel and Michael Douglas. Some of the other projects Aaron is currently involved with include the feature adaptation of Breaking The Bank (Producer), based off the popular article from Sports Illustrated Magazine. Ray is also producing the Broadway Musical version of the classic Bret Easton Ellis novel (and film) American Psycho, slated for 2012. In addition, Aaron also advises as the Chief Strategy Officer for RKO Pictures.

Prior to joining The Collective, Aaron was the Founder and CEO of Nine Yards Entertainment, a production and management company that focused primarily on film and television development and managed the careers of notable actors and various award-winning writers and directors. Before launching Nine Yards Entertainment in 2001, Aaron served as Senior VP at The Firm. While at The Firm, Aaron managed clients ranging from multi platinum music clients, film, television and sports stars, while packaging and producing several projects including top-grossing franchise hits such as Big Momma’s House and Next Friday. Additionally, Aaron played a fundamental role with Michael Green in the identification, purchasing, repositioning and sale of the Pony apparel brand. Before joining The Firm, Aaron was Director of Development for Lynda Obst Productions, at FOX Studios. Aaron started his career at Gallin-Morey Associates.

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