Anyone can create a business and develop a music service. The technology is available and the royalty rates and content laws are relatively straightforward. But how can entrepreneurs cut through the noise and actually create, maintain AND profit from a business based on music (without alienating listeners)? Who should music lovers turn to for reliable content and services? Pre-internet era business models revolved around selling advertising to provide the content to consumers for little to no cost. In today’s mobile and connected environment, consumers have access to almost everything at anytime for close to no cost at all - so content creators have to get creative with business models. Subscription-based services are popular today, but is that the answer?