This is the archived SXSW 2012 schedule. Please see the current schedule here.

How Indie Metal is Surviving and Thriving

#sxsw #indiemetal

Horns Up: The metal community continues to thrive in a world beset by piracy and falling revenues as the loyal fans of the scene continue to support the artists and label brands that support their artists. How does the metal world connect their loyal fans to their artists and how do they use social networking and touring to break bands and engage collectors? What makes the metal world go round?


MODERATOR Eric German Partner Mitchell Silberberg & Knupp LLP

Eric J. German is a partner at Mitchell Silberberg & Knupp LLP, and has particular expertise in entertainment, copyright and trademark counseling, transactions, negotiations and litigation, primarily in the areas of music, television, film, video games and software. He has extensive experience representing artists, record labels and music publishing companies, and is a frequent speaker on topics involving music and digital rights. Mr. German serves as Co-Chair of A2IM, Southern California Chapter. He is an Adjunct Professor with Syracuse University's Los Angeles Semester program "Reconciling Arts and Commerce," and is also teaches “Law for Music and Entertainment” as a Part-Time Instructor for the Television-Radio-Film Program of the S.I. Newhouse School of Public Communications and The Bandier Program at Syracuse University - L.A..

Robert Kampf Founder Century Media Records

Eric Rushing Owner/CEO The Artery Foundation

CEO / Founder of The Artery Foundation Artist Management company formed in 2004. Responsible for developing such artists as A Day To Remember, Breathe Carolina, The Devil Wears Prada, Asking Alexandria, Attack Attack! and many many more!

CEO / Founder or Artery Recordings a joint venture record label with Razor & Tie Records founded in 2010.

Co-Owner of Ace of Spades Live Music Venue in Sacramento, CA founded in 2011. Ranked #52 in the world by Pollstar in it's first year of business.

Label Manager for 720 Records from 1996-2004
Co-Owner of Newcastle Productions (Concert Promotions)
Haight Ashbury Free Medical Clinic

Danny Worsnop Vocalist Asking Alexandria

Performing with both Asking Alexandria and Dsnop as well as appearing on the music business board. Photographing various acts throughout the event and will be posting to

Scott Givens VP Rock/Metal eOne Music

Ash Avildsen Founder/CEO Sumerian Records/The Pantheon Agency

Creator & CEO of Sumerian Records, one of today's leading independent rock labels.

Ash is also a veteran booking agent who founded The Pantheon Agency and has developed the touring careers of many bands from their very first days on the road to playing on the main stages of some of the biggest tours and festivals North America has to offer.

2006-2009- TKO: The Kirby Organization
2002-2005- EEBooking

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