This is the archived SXSW 2012 schedule. Please see the current schedule here.

The Recipe For Success: Old School vs. New School

#sxsw #recipe

Artists can now reach their audience without ever having to leave the house. But there is no greater connection than those you make by attending a show, event or conference and personally meeting the players in the industry. A handshake could cement a future relationship. There is a blueprint that can be followed to blend 20th and 21st century techniques to work for every performer. How can artists utilize strategies from both centuries to their benefit?



MODERATOR Allison Shaw Mktg Dir Manic Monkee Management/Jakprints

Allison is one the Event Producers and talent bookers for Rachael Ray’s Feedback parties at SXSW. Allison holds a seat on the New Mexico Music Commission and currently the Director of B2B Marketing for Merchandise and print company Jakprints and is a Marketing Consultant for the virtual online venue Stageit. Shaw also owns Manic Monkee Mgmt and Marketing, which manages bands and does marketing campaigns and consulting for Tech music and Music companies and brands. Allison also along with partners launched the Quantum Collective, a company that will help launch bands and brands through events, marketing campaigns and strategy.

Jason Feinberg VP Digital Strategy & Dev Concord Music Group

JASON FEINBERG runs digital strategy and development for Concord Music Group, one of the world's largest independent labels. Jason is responsible for digital business development for a roster that includes Paul McCartney, Robert Plant, Carole King, Paul Simon, Elvis Costello, John Coltrane, Sonny Rollins, and hundreds more timeless artists.

Jake Gold Pres The Management Trust Ltd

Jake Gold is one of Canada’s most successful artist managers and has been an active force in the Canadian music industry for over 30 years. In 1986, Gold started his own artist management company The Management Trust Ltd. and shortly after began transforming The Tragically Hip into national stardom. He is also the Executive Vice President of Entertainment Business Affairs.

Gold currently manages the careers of Adam Cohen, Sass Jordan and Crash Karma, as well as music producers Doc McKinney, Moe Berg, Russell Broom, Terry Brown and Laurence Currie.

Gold has been recognized by the annual Canadian Music Industry Awards as Manager of the Year in 1991, 1993 and 1994. He has been a member of the JUNO Awards Television and Talent committee since the 2003 awards broadcast in Ottawa-Gatineau.

In 2009, Gold was elected to the board of CIMA (CIRPA). Jake recently has been elected again to Vice-Chairman for CIMA. He is also a board member for the MMF (Music Managers Forum), and sits on the advisory board of the OMDC.

Additionally, Gold is in demand for his industry expertise and has been either moderator or panelist at Australia's Pacific Music Conference, Pollstar's Concert Industry Consortium, Vancouver's NewMusicWest, CMJ, SXSW and both Canadian Music Week and North By Northeast in Toronto. He has also been a keynote speaker at the Canadian Organization of Campus Activities conference and was the co-chair of Canadian Music Week for 2008.

Gold's devotion to music and art is matched by a strong focus on charity events and organizations. He is responsible for producing the War Child concert in Winnipeg, which drew crowds upwards of 100,000 people and raised over $400,000 for War Child Canada. He continues to donate his time to War Child and other various charities.

Gold grew up in Toronto, where he sang in Top 40 bands in his teens. From 1979 to 1981, he lived in Los Angeles, doing lighting design for the Variety Arts Centre. After receiving a call from a friend, he returned to Toronto to become a tour manager and lighting guy for Hot Tip. That same year, the band reformed as mod-pop group The Purple Hearts and asked Gold to manage it.

"I've been a manager ever since," said Gold.

Madalyn Sklar

Madalyn Sklar is a music business coach & consultant, blogger, social media maven and fearless leader at She has spent over 16 years working with musicians, music industry professionals and countless businesses of all shapes and sizes with her Internet marketing expertise.

Andrea Von Foerster Music Supervisor Firestarter Music

Andrea has done music supervision for film, television and online projects for over ten years. Credits include music documentaries such as Mayor Of The Sunset Strip, The White Stripes Under Great White Northern Lights and Butch Walker: Out Of Focus. Independent films such as (500) Days Of Summer, It’s Kind of A Funny Story, From Prada To Nada and Excision. And studio films such as Journey 2: The Mysterious Island and Chronicle. Television work includes The O.C., Grey’s Anatomy, Dollhouse and Stargate Universe and numerous MTV shows such as Run’s House and Life Of Ryan. She is currently working on the independent films The Secret Lives Of Dorks and I Am Ben in addition to the TV show Don’t Trust The B---- In Apt. 23 (ABC) and Wigs internet network web series.

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